Patient Assistance Program Live (PAP Live)
Taking the friction out of the patient and HCP experience with PAPs
Today, patients and healthcare providers alike experience frustration when dealing with Patient Assistance Programs (PAPs) offered by pharmaceutical companies. Current PAPs are high-touch models requiring multiple phone calls, forms, and doctor visits to complete the registration, enrollment and prescription process, leading to high operational costs and dependency on call center vendors.
PwC’s PAP Live, powered by Salesforce, is an accelerator that offers pharma and life science companies an opportunity to digitize their Patient Assistance Programs by leveraging an out-of-box solution that can be quickly configured to specific program business rules and rolled out in three to four months. This digital self-service channel enables frictionless and quick delivery of medicines through PAPs, and reduces the costs and inefficiencies associated with relying solely on call centers.
Solution capabilities and benefits
- Full suite of PAP activities: A digital platform that patients and healthcare providers can access to execute nearly all PAP activities
- Contactless and personalized: Patients and providers have access to a personalized dashboard through which they can execute enrollment activities, order refills, track orders and receive information and notifications from the program without the need for call agents
- Anytime anywhere user experience: Digital experience that is available on desktop, smartphone, or tablet. Patients are able to engage with PAPs at their own time; doctors can save time on repetitive data entry; and pharma companies can save unnecessary back and forth on missing or incomplete data
- Automation: Digital platform automates data validation and business rules, eliminating the issue of incomplete or missing data
- Configurable and customized: PharmaCo clients can configure business rules and layouts to address specific program needs
- Quick rollout: The solution can be rolled out in a timeframe of three to four months
- Reduce costs and inefficiencies and increase savings: Enables 15 to 20% cost savings for a large-scale PAP program
