Artificial Intelligence (AI)

GenAI’s impact on business and society is expected to be enormous. As its capabilities expand, GenAI’s reach and its ease of use makes it more democratic.

With GenAI, developing and deploying new AI capabilities is no longer limited to data scientists, and thus, solutions can be both business and citizen-led. And, the resulting speed and productivity that GenAI brings to knowledge work can save time and money, allowing people to focus on higher-value activities. The coming explosion in AI use can allow organisations to transform their business — so long as they manage the new risks to security, privacy, bias, ethics and brands.

GenAI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:

• Improve how you engage with your customers by enabling self-service, providing everyone the best possible interaction.
• Automate high-volume tasks, such as processing insurance claims and communications or software development tasks.
• Make it easier for your teams to understand all the unstructured data that matters — contracts, invoices, customer feedback, policies, performance reviews.

PwC’s responsible AI strategy includes an absolute commitment to regulatory compliance with China’s cyber and data security laws, data privacy and AI regulations. PwC is compliant in the technology it uses, who and how it uses it, where the relevant data is maintained, and the alliances partners it teams up with. We put quality and integrity at the core of our culture, and these investments have been focused on balancing safety, security and stability, as they drive innovation and growth.

Our pioneering partners and staff are already working on AI use-cases both internally and with clients across various industries. Our goal is to extend this knowledge to our entire workforce. AI pilots have produced valuable insights, increased productivity and generated innovative solutions to problems. 

PwC has established a powerful AI Studio and technology sandboxes that empower our skilled professionals to create prototypes and proofs of concept securely, rapidly and cost effectively, while strictly adhering to data security, privacy, and compliance standards.

PwC is accelerating its internal transformation by upskilling and reskilling its workforce in responsible AI, scaling expert AI talent, launching a firmwide AI collaboration hub, upgrading IT infrastructure, investing in AI, cyber security and data regulatory compliance, and securing  access to future AI talents in the future.

PwC will continue to actively collaborate across its ecosystem of stakeholders, including leading technology alliance partners, startups, academia, governments, and communities. This approach will promote the compliant, secure and inclusive use of GenAI. We will also leverage our iconic Reimagine Park, a co-creation innovation platform that will generate impactful solutions to solve society’s important problems regarding sustainability, digital innovation and talent development.