A nossa abordagem multidisciplinar da experiência do cliente permite-lhe ter uma visão 360º de como criar e oferecer experiências únicas aos clientes certos, no momento certo.
In PwC's Global Consumer Insights Survey 2018, which surveyed over 22,000 shoppers in 27 countries, consumers told us their shopping behaviours, habits and expectations when it comes to delivery, technology and AI.
A estratégia de clientes deve ser sustentada pelo conhecimento que temos das suas principais características, seja ao nível do desenho da sua experiência, marketing, vendas ou optimização do serviço prestado.
PwC commissioned Forrester Consulting to evaluate the state of global CX today and the capabilities required to reimagine and execute the customer experience of the future. Our findings suggest that organisations need to make big changes to thrive in this new reality.
PwC's Rik Reppe talks about how today's companies must move at the speed of their customers and their ever-changing expectations.What does it mean to become a truly customer-centric company?
The retail ecosystem is changing. Consumers are now curating their own brand experience, using online, mobile and social interchangeably along their non-linear paths to purchase.
Your brand is only as strong as the experiences you create for your customers. Watch this film to explore what that means in a day in the life of today's busy consumer.
