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Digital transformation is redefining the media industry. Traditional business models are being replaced by customer-driven experiences and the new revenue streams to support them. From the big screen to video games, e-books to e-sports, music streaming to live events, PwC helps organizations capture attention and build value for their businesses by improving processes, uncovering new revenue sources, lowering costs and developing innovative business models. Our experience with the world’s biggest brands provides insight into the industry’s most challenging—and most dynamic—trends and issues.