Capturing value in the new care domain of growth

How we care for ourselves

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Breaking boundaries in continuous, connected care

Health is no longer confined to hospitals, annual check-ups, or the healthcare sector alone. How we care for ourselves is becoming an integral part of daily life. As populations grow and expectations rise, health systems face increasing pressure. But technology, data, and new entrants are reshaping both how we deliver care and understand health. Industries that once operated separately are forming ecosystems centred on individuals, not institutions. This shift is creating new sources of value, by connecting consumer experience, clinical insight and innovation in ways that scale, with trust at the core. 

Video 05/06/26

The converging care economy

From AI and data to retail, insurance and beyond, the consumerisation of health is reshaping how care is delivered. Discover how PwC helps organisations connect innovation, trust and technology to build a healthier future for everyone.

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How we care for ourselves insights

Turning care domain insight into action

Care is becoming a seamless and ongoing journey, reshaping the landscape of opportunities, growth, and competition. We work with you to transform insights into actionable strategies, leveraging technology and building trust.

Care is shifting from one-off interventions to outcomes across the full journey. The opportunity lies in designing connected models built around people, spanning prevention, diagnosis, and lifelong wellbeing.

Explore business model reinvention services

AI and data are transforming care into a predictive, personalised, and always-on experience. We integrate these capabilities throughout the care continuum, enhancing outcomes, boosting productivity, and expanding access, all while building trust.

Explore our AI, digital and data services

Trust is the foundation of connected care. We create robust, sustainable systems that adapt to demographic, workforce, and climate challenges, delivering enduring value.

Explore our sustainability and climate services

Explore other domains of growth

The care ecosystem is part of a larger transformation as industries realign to meet essential human needs. Discover how value is being redefined across interconnected areas, and how these connections open up fresh avenues for growth. 

PwC’s Next in Health podcast series

Join PwC’s Health Industries Leaders, as they discuss the ongoing impact of the pandemic, state and federal policy changes and transformation occurring—and not occurring—in the health industry.

Explore the podcasts

Strategy& Insider Podcast

As we find ourselves in the middle of a digital revolution, we explore how cutting-edge technology is revolutionizing diagnostics, treatment, and healthcare management, creating a more personalized and seamlessly integrated experience for all.

Explore the podcasts

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Contact us

Anthony Bruce

Anthony Bruce

Global Health Industries Leader, PwC United Kingdom

Tel: +44 (0)20 7213 4524

India Hardy

India Hardy

Global Health Industries, Partner, PwC United Kingdom

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