Automotive

Shaping the future of the automotive industry

The automotive industry is undergoing a monumental transformation, driven by electrification, connectivity and evolving mobility models. At PwC Canada, our dedicated automotive team combines deep local expertise with global insights to help companies across the ecosystem—from steel suppliers to original equipment manufacturers (OEMs)—navigate this complex, fast-changing landscape.

As the industry moves from traditional car ownership to a more integrated mobility ecosystem, we help organizations adapt to new consumer expectations, emerging technologies like e-mobility and autonomous vehicles, and the rise of new market players. Our holistic approach supports the entire value chain, from optimizing production and supply chains to redefining sales and customer engagement strategies.

Our expertise in automotive

Automotive and mobility strategy

Develop strategies for growth and transformation. From optimizing product portfolios and defining partner ecosystems to evaluating mergers and acquisitions (M&A) opportunities, we help clients adapt to alternative powertrains, enhance sustainability and optimize manufacturing and the end-to-end supply chain.

Product and technology strategy

Drive innovation in the transition to electric vehicles, autonomous driving and connected mobility. Optimize product costs, develop software-defined car strategies and leverage data to create value. Our industry specialists help you build stronger organizations and capabilities, creating long-term success in the smart mobility ecosystem.

Customer and sales strategy

Transform customer engagement and drive sustainable growth with our customer strategy expertise. Build value through brand strategies, optimized distribution and seamless experiences. Develop subscription models, enhance after-sales services and foster loyalty to exceed customer expectations, strengthening long-term relationships across all touchpoints.

Business model reinvention

Go beyond optimization and embrace business model reinvention to reach tomorrow’s potential. Whether it’s creating new offerings, testing products or reshaping operating models, we help you unlock new sources of growth and value. We use PwC Canada’s proven framework to help you drive innovation and transform how you create, deliver and capture value.

Digital value transformation

Digital transformation is no longer just about upgrading systems—it’s about reimagining your business. Use technology to solve complex challenges and drive growth faster. We help businesses transform both tech infrastructure and operational DNA, unlocking greater value and differentiation. We assess your value chains, identify key areas for innovation and redesign your business model for what matters most.

Growth and business model strategy

Adapt to quick change and market uncertainty to sustain growth. Companies often face challenges like misreading trends, portfolio gaps and inefficient go-to-market models. We help businesses at every stage of growth, from defining growth agendas to quickly testing and scaling new ideas. Our growth system services focus on building the capabilities you need to drive sustained growth in an unpredictable world.

Fit for growth solutions

Unlock performance by strategically managing costs and driving value with our fit for growth solutions. By reshaping your business model and embedding digital technologies, we help you cut costs quickly and accelerate growth. Amid uncertainty, improving processes and refocusing investments is crucial. Legacy digitization alone isn’t enough—differentiation now requires integrating next-gen technologies with traditional cost-saving strategies to deliver faster, more impactful results.

Deals

The future will belong to bold strategists. We go beyond facilitating transactions and help you build a value-driven roadmap for growth. Our Deals team helps identify strategic opportunities, increase deal value and strengthen your competitive edge. We empower companies, from industry leaders to disruptors, to transform their strategy and secure lasting success.

Cyber, risk and regulatory

As disruption, business model shifts, new regulations and emerging risks reshape industries, it’s critical to rethink how you approach risk. Risks once considered improbable are now the norm, but we can help you adapt quickly. Our cyber, risk and regulatory team, powered by technology, helps you navigate uncertainty, protect value and build resilience. We address challenges across cyber, regulatory compliance, data risk, digital crime and more, empowering you to act boldly and stay ahead of evolving threats.