Global Innovation 1000 | Most Innovative Companies | Strategy&
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Investigating trends at the world’s 1000 largest corporate R&D spenders.
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What the Top Innovators Get Right
With careful attention to six key areas, companies can make the most of their R&D investment and outpace the competition.
The success of the companies we’ve identified as high-leverage innovators — those that outperformed their industry groups on seven key measures of financial success for the previous five years, while at the same time spending less on R&D as a percentage of sales — reaffirms one of the time-tested findings of the Global Innovation 1000 study. There is no long-term correlation between the amount of money a company spends on its innovation efforts and its overall financial performance. Instead, what matters is how companies use that money and other resources, as well as the quality of their talent, processes, and decision making, to create products and services that connect with their customers.
Companies today need to excel at every aspect of innovation. And they need to make them converge in a way that pushes the boundaries of market expectations, and transforms the customer experience.
84% of need seekers say their innovation and business strategies are closely aligned, whereas this is true for only 48% of market readers and 53% of technology drivers.
The Global Innovation 1000 study analyses spending at the world's 1000 largest publicly listed corporate R&D spenders.
The interactive data tool below lists the Top 25 largest corporate R&D spenders from the years 2012-2018 worldwide. You can use the tool to filter by year, company name, country, and industry group to view R&D expenditures, Revenue, and R&D intensity (R&D expenditure as a percentage of Revenue). In order to see the complete list of Top 1000 corporate R&D spenders from the years 2012-2018 see the "Download the Data" section. Click here for the methodology.
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R&D Expenditures ($US Billions)
Revenue ($US Billions)
R&D Intensity
2018 Rank
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2017
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2018
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2018
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2018
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1
Amazon.com, Inc.
United States
Retailing
16.1
22.6
136.0
177.9
11.8%
12.7%
2
Alphabet Inc.
United States
Software and Services
13.9
16.2
90.3
110.9
15.5%
14.6%
3
Volkswagen Aktiengesellschaft
Germany
Automobiles and Components
13.8
15.8
260.9
277.0
5.3%
5.7%
4
Samsung Electronics Co., Ltd.
South Korea
Technology Hardware and Equipment
14.3
15.3
189.0
224.3
7.6%
6.8%
5
Intel Corporation
United States
Semiconductors and Semiconductor Equipment
12.7
13.1
59.4
62.8
21.5%
20.9%
6
Microsoft Corporation
United States
Software and Services
13.0
12.3
85.3
90.0
15.3%
13.7%
7
Apple Inc.
United States
Technology Hardware and Equipment
10.0
11.6
215.6
229.2
4.7%
5.1%
8
Roche Holding AG
Switzerland
Pharmaceuticals, Biotechnology and Life Sciences
11.8
10.8
54.0
57.2
21.9%
18.9%
9
Johnson & Johnson
United States
Pharmaceuticals, Biotechnology and Life Sciences
9.1
10.6
71.9
76.5
12.7%
13.8%
10
Merck & Co., Inc.
United States
Pharmaceuticals, Biotechnology and Life Sciences
10.1
10.2
39.8
40.1
25.4%
25.4%
11
Toyota Motor Corporation
Japan
Automobiles and Components
9.8
10.0
267.4
259.8
3.7%
3.9%
12
Novartis AG
Switzerland
Pharmaceuticals, Biotechnology and Life Sciences
9.6
8.5
49.4
50.1
19.4%
17.0%
13
Ford Motor Company
United States
Automobiles and Components
7.3
8.0
151.8
156.8
4.8%
5.1%
14
Facebook, Inc.
United States
Software and Services
5.9
7.8
27.6
40.7
21.4%
19.1%
15
Pfizer Inc.
United States
Pharmaceuticals, Biotechnology and Life Sciences
7.9
7.7
52.8
52.5
14.9%
14.6%
16
General Motors Company
United States
Automobiles and Components
8.1
7.3
149.2
145.6
5.4%
5.0%
17
Daimler AG
Germany
Automobiles and Components
7.8
7.1
184.0
197.3
4.2%
3.6%
18
Honda Motor Co., Ltd.
Japan
Automobiles and Components
6.5
7.1
137.5
131.8
4.7%
5.4%
19
Sanofi
France
Pharmaceuticals, Biotechnology and Life Sciences
6.2
6.6
41.7
43.5
14.9%
15.1%
20
Siemens Aktiengesellschaft
Germany
Capital Goods
5.8
6.1
94.1
98.2
6.2%
6.2%
21
Oracle Corporation
United States
Software and Services
6.8
6.1
37.0
37.7
18.4%
16.1%
22
Cisco Systems, Inc.
United States
Technology Hardware and Equipment
6.3
6.1
49.2
48.0
12.8%
12.6%
23
GlaxoSmithKline plc
United Kingdom
Pharmaceuticals, Biotechnology and Life Sciences
4.9
6.0
37.7
40.8
13.0%
14.8%
24
Celgene Corporation
United States
Pharmaceuticals, Biotechnology and Life Sciences
4.5
5.9
11.2
13.0
39.8%
45.5%
25
Bayerische Motoren Werke Aktiengesellschaft
Germany
Automobiles and Components
5.2
5.9
113.1
118.5
4.6%
5.0%
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2018
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Download the raw data
In order to receive the complete raw data file of the Top 1000 R&D spenders from 2012-2018 you will need to complete this request form. The raw data file will be sent to you from “GBL_Innovation-1000@pwc.com”. Please check your junk mail in case you do not see it in your main inbox folder. If you have not received it, please contact us at GBL_Innovation-1000@pwc.com.
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Strategy&’s 2018 Global Innovation 1000 study Methodology