Artificial intelligence services

We don’t just bring tech. We bring results.

Significant cost savings? Groundbreaking products and services? Empowering your people to do more, better, faster? AI is revealing opportunities everywhere. 

Yet it’s not just about the tech. Getting real results requires the right strategy, richer insights and responsible actions. So, at PwC we’re bringing together global vision with local expertise to design, build and implement meaningful AI solutions. Accelerating value- from blueprint to breakthrough.

If you’re ready to lead, we’re ready to meet you – wherever you are on your journey.

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    Video 06/02/25

    AI Services Hero video

    How we can help

    AI that sees what others don’t.

    AI is only as good as your data – and the people who turn insights into action and action into results. So, with unmatched data – across markets, sectors and industries – you get unrivalled, precise intelligence.

    Technical solutions that leverage your data in new ways include:

    • Data availability and accessibility 
    • Reliability and compliance requirements  
    • Data assets management, pipelines & governance capabilities 
    • Data examination

    AI that’s global. Intelligence that’s local.

    Put the right AI in all the right places. With our worldwide reach and local intelligence you'll get the best insights, tech and action plan – translated across cultures, regulations and people. Discover every advantage, in every market – and redefine the boundaries of your possibilities.

    Our market planning services include: 

    • AI readiness assessments 
    • Real-world AI simulations
    • Organisational change management 
    • Comprehensive AI training across your business 
    • Centralised and federated governance models 
    • Global and local regulatory compliance 

    AI that scales smart and stays secure.

    This is AI designed to protect and adapt. With an open ecosystem of the world’s leading AI alliance partners you’ll get the right model for your needs, woven seamlessly into your business, culture and technology. Ready to scale your vision and accelerate your journey.

    Our build services include: 

    • AI model selection from leading developers – customised to your needs  
    • Data optimisation and maintenance for AI 
    • Technical integration and cloud modernisation 
    • Build and scaling of reusable patterns across your business  
    • AI implementation across workflows and applications 

    AI that goes from blueprint to breakthrough.

    With fast-moving tech comes great responsibility. That’s why we design, build and manage your AI – with a commitment to security, ethics and compliance across your value chain. AI right for where you are now – and ready for wherever the tech and your goals go next. So you can move with speed and confidence.

    Our end-to-end responsible AI methodology includes:

    • Business case development
    • Full strategy assessment and creation
    • End-to-end implementation- from roadmap to realisation
    • Responsible AI principles, controls and governance at every step – from ethics to privacy

    AI that delivers.

    Deliver impact that’s tangible and sustainable. Our AI solutions are built to achieve results – managing entire business functions, running core processes efficiently and effectively, and ensuring your company isn’t just optimising but transforming. For measurable outcomes and long-term growth.

    Our AI transformation services include:

    • Sector and industry-specific AI solutions
    • AI-led, business-driven transformation prioritisation
    • AI due diligence
    • Functional transformation 
    • Process optimisation and ongoing management

    AI case studies

    Driving evolution at David Lloyd health clubs

    With 130 clubs across Europe, David Lloyd looks to constantly evolve with the needs of its 750,000 members.

    So together with PwC UK, they embarked on an ambitious AI-driven transformation – to enhance member experiences, deliver operational efficiencies and become an all-round health and wellbeing brand. 

    From integrating cloud-based SaaS solutions, improving business intelligence and simplifying processes, to deploying AI chatbots to enhance member interactions, success isn’t just felt today. It has significantly enhanced the capability for future evolution.

    Mitigating flood disasters with an AI Flood Resilience Tool

    In the past decade alone flooding has displaced approximately 24 million people and caused economic losses of approximately US $453 billion. 

    PwC Middle East developed an AI-driven Flood Resilience tool. It uses geospatial AI to create dynamic, real-time simulations of potential flooding scenarios, incorporating data on topography, rainfall, cyclones and proximity to the ocean. 

    The 3D visualisations make is easy to understand the likely flow of the flood – helping everyone from government agencies to emergency services, insurance companies and homeowners to mitigate loss and harm for the future.

    Optimising refugee resources

    The unpredictability and urgency of refugee movements make it hard for public authorities to cope – especially when balanced with high costs and the feelings of local communities. 

    So, PwC Netherlands team developed a powerful AI model which uses data, community research and expert knowledge, to provide authorities with quantitative insights into potential interventions – from education, to employment, sports and transport. 

    Originally designed to support Ukrainian refugees, it outperforms human strategies. And the model can be easily adapted by decision makers and NGOs anywhere – to improve trust and support with data-driven approaches.

    Improving clinical trials to accelerate vital treatments

    Clinical trials can take up to 10-15 years and cost billions of dollars, greatly hampering the delivery of new treatments. 

    So, PwC US has been working with a leading pharmaceutical client to improve the process – using data analytics and GenAI to design a new clinical trial, as well as an integrated technology platform with our Alliance partners Amazon Web Services and Microsoft. 

    The result: costs were reduced, time was cut by 20-25% and the quality of findings were enhanced through greater precision. It also delivered a revenue boost, of more than $100 million, by accelerating time to market. The new design could revolutionise a wide range of drug trials – ultimately benefiting patients everywhere. 

    Our partners in AI

    Get the right tech for your needs with our open ecosystem of AI alliance partners


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    Together, PwC and TED are asking some of today's most critical questions - and unlocking answers to the future, to show how AI theory can become real-world practice.

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    Contact us

    Joe Atkinson

    Joe Atkinson

    Global Chief AI Officer for the PwC Network of Firms, PwC US

    Tel: +1 215-704-0372

    Matt Wood

    Matt Wood

    Global and US Commercial Technology & Innovation Officer (CTIO), PwC US

    Scott Likens

    Scott Likens

    Principal, Chief AI Engineering Officer, PwC US

    Tel: 312-286-0830