Reinventing business models powered by AWS and Salesforce

The power of 3: Together, AWS, Salesforce and PwC are powering modern, data-driven business  

Through a strategic alliance, AWS, Salesforce and PwC are helping organisations around the world—and in every industry—to gain a unified view of their customer needs and access real-time actionable insights.

The result? Faster, more efficient, more personalised and intelligent business operations.

The alliance brings together leading capabilities in three areas—the cloud (AWS), customer relationship management (Salesforce) and business transformation (PwC). And it becomes even more powerful with the addition of artificial intelligence (AI).

The value of Salesforce and AWS together

Through Salesforce’s strategic partnership with AWS, you can integrate your Salesforce CRM data with other business data and services in the cloud. Users can then add the capabilities of Salesforce’s Data Cloud and Einstein AI solutions to open new opportunities to serve customers, innovate and grow.

Using Salesforce and AWS in combination, you can eliminate data silos and gain a complete view of a customer’s history, preferences and needs. With the addition of AI, you can draw out even more personalised customer insights, which helps anticipate customer trends and needs.

Salesforce licenses can be procured and managed through the AWS Marketplace, which provides a single, centralised way to understand Salesforce usage. It also helps you to streamline consumption and reduce costs. Salesforce Data Cloud—which unifies all of your company’s data for a 360-degree view of your customers—is one of many Salesforce products now available on the AWS Marketplace.

Using AWS and Salesforce together means you benefit from working with two innovative industry leaders. Both invest millions of dollars every year to keep their products up to date, secure and effective, giving your business tools for meeting your customers’ needs.

How PwC supports Salesforce on AWS

Through deep relationships with both AWS and Salesforce, PwC understands how to help you unlock the full potential of your data across both platforms. Our consulting and delivery experience with cloud, advanced analytics and generative AI, helps you to develop transformative solutions.

For example, our strategic alliance with AWS means organisations can modernise in the cloud while reducing risk through programmes such as the AWS Migration Acceleration Program (MAP). PwC also has a strong, decade-long track record in successfully delivering Salesforce implementation projects across every industry. One of the reasons why we understand Salesforce so well is because we are one of Salesforce’s largest customers.

Use cases across industries

In the healthcare sector, organisations can analyse patient data to optimise appointment time options or personalise patient portals, giving people access to tailor-made resources, medical records and health management tools.

Working with one healthcare client, PwC helped an academic medical centre to improve contact centre operations by integrating Salesforce with its electronic health records (EHR). This helped the organisation to attract new patients and reduce attrition, while also improving call handle times, efficiency and productivity. Discover other ways in which AWS and Salesforce work together to benefit healthcare organisations.

Financial services can also reap significant benefits from AWS, Salesforce and PwC. Consider, for example, a bank with multiple lines of business. By integrating its approach to data and adding AI capabilities, the bank can gain a complete view of a customer who might have a personal investment account, a home mortgage with her spouse, an auto loan and a college loan for her teenage son. Salesforce Data Cloud not only helps to unify all of that data but can provide actionable insights to a service agent, who can then make targeted offers to that customer at the right time. Find out more here.Opens in a new window

Ready to tap into the power of 3?

Want to learn more about how the combined strengths of AWS, Salesforce and PwC can deliver real value for your business and your customers? Reach out and accelerate outcomes with our human-led, tech-powered solutions.