From resilience to reinvention

PwC’s 28th Annual Global CEO Survey: Kenya perspective

Two people discussing the Kenya CEO survey.

Publication
March 25, 2025

The 28th Annual Global CEO Survey engaged 4,702 CEOs across 105 countries and territories between October 2 and November 10, 2024. This report focuses on the perspectives of Kenyan CEOs, offering insights into their strategies for navigating current economic landscapes.

A significant 60% of Kenyan CEOs express optimism about global economic growth over the next 12 months, while 48% anticipate improvements in the local economy. Furthermore, 65% are confident in their business's viability over the next decade, highlighting a proactive approach to long-term sustainability.

Highlights

Economic sentiment

Global economic growth: Kenyan CEOs are optimistic about the global economy, with 60% of them expecting it to grow in the next 12 months
Cautiously confident: Kenyan CEOs remain cautiously confident about the local economic growth. 48% of them indicated it will improve, whereas 25% say it will stay the same in the next 12 months
Key threats: Kenyan CEOs see inflation, macroeconomic volatility, geopolitical conflicts and cyber risks as the biggest threats in the next 12 months.

Reinvention as a strategic imperative

Long-term viability: 65% of Kenyan CEOs believe their business is economically viable for more than 10 years if they continue on the current path
Strategy and reallocation: Strategic actions, decision-making and resource allocation have been key to business viability
Revenue growth confidence: Despite the challenging environment locally and globally, they remain confident in their company’s revenue growth both in the short- and long-term.

AI integration key for growth

Operational efficiency: A majority of Kenyan CEOs are seeing the positive effect of implementing AI throughout their business
Integration: Technology, workflow and workforce are key areas for AI integration.

Climate-friendly investments as strategic actions

Sustainability metrics: 55% of Kenyan CEOs indicated that their personal income is linked to sustainability metrics
Barriers: Regulatory complexity remains a consistent barrier to climate action.