What is data and analytics?
At PwC, data is at the heart of everything we do. We have significant experience in all disciplines of data from collection, cleansing and management through to building analytical algorithms and visualisation tools. However, the real power of data lies in creating actionable insight, and applying this insight to transform the organisation. At PwC we believe that effective data and analytics comprises four key components, all underpinned by PwC’s industry expertise and experience.
Embedding data and analytics in everything we do
Executives know that the zettabytes of data generated at ever-increasing speed in our digitised world have created an urgent business analytics imperative. Organisations are tapping into increasingly sophisticated analytics techniques to improve opportunities for growth, innovation and competitive advantage. Applying analytics technologies, tools, techniques and talent can transform dry facts and figures into strategic insights that deliver intelligence in the moment. You can now solve specific and complex business problems on reliable intel, not gut-instinct. Equip your organisation to make fact-based decisions across your value chain to increase overall performance, differentiation and profitable growth, while mitigating risks.
How we can add value
Leverage our comprehensive data and analytics services across your business functions.
60 Second overview of data analytics
Intelligence in the moment
How can you harness data and analytics to deliver more value for your business?
The power of data-led insight today is its ability to add business value to every part of the value chain and to every area of business decision-making.
The opportunity
Because of the ever-increasing influx of data, executives can know radically more about their businesses, their customers, their employees, markets and even complex economic dynamics. But most business leaders only tap into a fraction of the data available to them to gain new insights and inform strategic decision-making.
“Breakthroughs will come to those who master the full potential of data and analytics to unlock the opportunities our connected world provides.”
Grow your business
- Quickly identify growth opportunities from existing capabilities and through expansion.
- Rapidly stimulate innovation by developing innovative products and services and bringing them to market via traditional and new business models.
- Anticipate customer behaviours and maximise customer lifetime value and profitability.
- Enhance buyer-facing interactions by analysing behaviours from digital interactions to serve up relevant products and content to customers.
- Identify and optimise deals by using data and analytics to make better decisions around optimal markets, anticipate risks, and meet strategic objectives.
Businesses that are using data and analytics effectively are gaining competitive advantage and are also seeing strong return on investment.
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