Global Telecom and Entertainment & Media Outlook 2024–2028

Five-year projections of consumer and advertiser spending data for both the telecom and entertainment and media (E&M) industries

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What is the Global Telecom and Entertainment & Media Outlook?

It’s a single source of consumer and advertiser spending data and analysis for both the entertainment and media (E&M) and telecom industries, based on proprietary five-year projections. Updated annually, the online tool allows you to easily browse, compare and contrast spending and growth rates in the industries covered.

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Perspectives from the Global Entertainment & Media Outlook 2024–2028

As the E&M industry grows to US$3.4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming. Read the Perspectives report for our consumer-friendly summary of this year’s key findings, the latest trends, and our deepest insights into the E&M market.

Read the new report

Explore the power of the Outlook

A subscription gives users full access to complete data for segments across 53 territories. Compare digital and non-digital spending data, see year-on-year growth, five-year forecasts, and five-year historical spending. Users can also create their own dashboards or use existing dashboards, which include: 

  • comparisons of growth in GDP and telecom and entertainment & media spending

  • heat maps

  • top 10 country rankings, by segment

Downloadable country and segment data and commentary: Create your own dataset, build bespoke data selections, save for future use, even export to Excel and PDF

Outlook subscribers have access to a multitude of insights and reports that highlight market drivers, forecasted growth across segments, key trends and events, threats and opportunities, market shifts, revenue analysis and global and regional analysis (EMEA, North America, Latin America, Asia Pacific)

  • Territory data and commentary: Want to understand how local markets and global forces are impacting your region? Browse consumer and advertising spending by territory.
  • Segment data and commentary: Dive deep into consumer and advertising spending by segment to identify trends in and insights into your industry.

Subscribers from diverse industries beyond Technology, Media & Telecommunications use the Outlook for varied purposes, including making strategic decisions, identifying sectors for investment, and understanding emerging trends. 

Financial services: market analysis, business planning analysis, risk analysis and equity research

Private equity firms: due diligence, investment decisions, planning for strategic investments and valuation purpose

Consumer markets: analysis of consumer behaviour and research (e.g., for social and live-streaming e-commerce) to inform pricing decisions, retention strategies and improving customer journeys

Technology companies: investment decisions, new product development, product improvements 

Professional services firms: research and deliverables

Government: market analysis, regulatory purpose, informing research and policy

Global Innovation Index (GII)—an annual ranking of 132 countries, based on 81 parameters—uses the Outlook to calculate the E&M market ranking of individual countries. Many governments are reaching out to us, to be part of the Outlook, so that they can improve the overall GII ranking.

Individual or corporate multi-user subscriptions are available across data segments

Subscribers can sign up to access the telecoms dataset, the entertainment and media dataset, or both.

How to get started:

Understanding where consumers and advertisers are spending their money in the telecom and entertainment & media industry can help inform many important business decisions.

A subscription includes:

  • 12 months of access to data and commentary for segments across 53 territories
  • access to dashboards and visualisations, including heat maps, GDP and sector growth comparisons, and top 10 rankings

Individual or corporate multi-user subscriptions available across data segments

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New 2024 Global Entertainment & Media Outlook Report

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Contact us

Data & Content Support

Global Outlook Support Team

Customer Support

Global Outlook Support Team, PwC US

Werner Ballhaus

Global Entertainment & Media Leader, PwC Germany

Strategy + business, a PwC publication

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