The road ahead

How the 2024 election will impact your business

In just a few weeks since the election, President-elect Donald Trump has moved quickly to make appointments for his incoming administration. His cabinet appointments will face confirmation in the Senate — where Republicans will only have a 53-47 majority next Congress.
 
A Republican sweep of Congress gives President-elect Trump momentum to push through key aspects of his policy agendas, and he’s said he’ll likely focus on tariffs as one of his first orders of business. In a series of social media posts, Trump said he would impose tariffs of 25% on imports of all goods from Mexico and Canada and add an additional 10% tariff on all Chinese goods. He said he’d enact these tariffs on his first day in office if these countries do not take measures to stem the flow of illegal migrants and drugs. The president-elect can impose new tariffs by executive order. Canada, Mexico and China are the three biggest trading partners for the US. 
 
President-elect Trump will also focus on taxes, and the Republican Congress makes it possible to apply budget reconciliation to avoid the 60-vote threshold needed in the Senate to push through tax legislation. The narrow Republican majority may temper the extent to which he could enact bold reforms, however, and likely means having to find internal consensus and compromise.  
 
President-elect Trump will also likely look to ease regulation and expand energy production — and the economy will be a key issue for his administration.

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68% of executives say the uncertain macroeconomic environment is a moderate or serious risk to their company

While some key economic indicators are moving in the right direction, executives are still wary about the economic outlook. 

What will a Trump administration mean for the economy? Learn more:

67% of executives say the US regulatory environment is a moderate or serious risk to their company

Executives are likely to see a shift in the regulatory landscape under President-elect Donald Trump and a move toward some deregulation.

  • 84% of financial services executives say the outcome of the election will affect their company’s decisions about acquisitions and divestitures
  • 92% of health industries executives say the outcome of the election will affect their company’s approach to regulatory compliance 
  • 80% of tech, media and telecom executives say the election outcome could significantly change how they do business
What will a Trump administration mean for the regulatory environment? Learn more: 

75% of executives say that cyber attacks are a moderate or serious risk

As executives work to thwart cyber attackers, they must also comply with a maze of cybersecurity regulations — a high-pressure and complicated effort.

How will a Trump administration affect cybersecurity? Learn more:

44% of tax leaders cite scheduled international tax changes as a top-3 tax-related threat

While the prospect of a higher corporate tax rate is no longer on the table, concerns remain about international tax changes scheduled to take effect in 2026, as well as the US adoption of a Pillar Two-compliant per country GILTI regime.

What will the Trump administration’s tax policies look like?  Learn more:

75% of executives say that a 10% universal tariff would significantly hinder their company’s growth

Executives anticipate more tariffs, which may be implemented by executive order.  

What will the Trump administration’s policies on trade and tariffs look like? Learn more: 

47% of tech and information leaders say it’s a significant challenge to keep up with expanding AI policy and standards

The current murky AI policy landscape is not slowing executives’ investment plans in artificial intelligence.

What will a Trump administration mean for AI? Learn more:

80% of executives say they plan to maintain or increase sustainability investments under a Trump administration

Sustainability regulations and incentives for businesses will likely change dramatically, though executives still plan to invest in sustainability.

What will a Trump administration mean for climate policy? Learn more:

71% of executives say the outcome of the election will affect their company’s business decisions around acquisitions or divestitures somewhat or to a great extent

Dealmakers prefer certainty, and they can now plan, knowing who will be in the White House. 

What will a Trump administration mean for deals? Learn more:

Policy on Demand
The road ahead

How will tax, trade, healthcare, sustainability and other critical issues fare in the second Trump administration? Join PwC's policy team and other specialists on Policy on Demand for the latest developments and analysis on these and other business issues. 

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