America in motion

How businesses can own their next move

March 28, 2025

President Trump has been moving at a breakneck pace since his inauguration, signing nearly 100 executive orders (EOs). Much of his focus has been on tariffs, with a whirlwind of announcements and delays in recent weeks. In his March 4 speech to a joint session of Congress, President Trump said he would continue with his plans for reciprocal tariffs on other countries, which are set to go into effect on April 2. The president has since hinted at a softer approach.

The tariffs landscape remains extremely fluid. President Trump announced tariffs for Canada and Mexico that were delayed before going into effect. Then he paused imports covered by the United-States-Mexico-Canada Agreement (USMCA) again until April 2. China, Mexico and Canada have all announced retaliatory tariffs.  

While a Republican-controlled Congress gives President Trump momentum to push through key aspects of his policy agenda, including tax policy reform and a move toward deregulation, narrow majorities in Congress make it harder for him to make sweeping bold reforms. And the rapid pace of action in his first few weeks in office has prompted some uncertainty and market volatility.  

Executives will want to sort through the president’s first moves and digest what he said in his speech to get a sense of what may be next, what changes mean for their industries, where to find opportunity and how to mitigate risk. Learn more about the administration’s policy changes, what it means for business and how you can prepare. Check back for updates.

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Our latest updates
March 26, 2025  
  • President Trump announced 25% tariffs on imported passenger vehicles and light trucks, effective April 3.

March 20, 2025
  • The European Union announced that it will delay implementing its first retaliatory tariffs on US goods until mid-April.

March 19, 2025
  • The Federal Reserve held interest rates steady at between 4.25% and 4.5%.

Former USTR Lighthizer tackles trade

Former United States Trade Representative, Ambassador Robert Lighthizer, provides context for the current trade environment, the ongoing outlook for higher tariffs and where he sees opportunities for the business community.

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“We can expect a lot of change with the new administration, and that means both risk and opportunity. The best thing to do is to prepare, prepare, prepare. Be proactive and agile and think about who across your company you might need to work with to take advantage of what’s coming.”

Kathryn Kaminsky, Chief Commercial Officer, PwC

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“We have the luxury of knowing that, in the second half of 2025, a significant piece of tax legislation will be written. This is a unique opportunity to prepare for something that we know is coming."

Rohit Kumar, National Tax Office Co-Leader, PwC

Find out how you can prepare for the Trump administration’s tax policies.

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"The trade policy of the Trump administration emphasizes widespread tariff increases that are expected to reshape US trade relationships. Although ambitious, this approach may cause significant disruptions for US multinationals that import goods into the country and those exporting products due to possible retaliatory tariffs." 

Chris Desmond, Principal, Customs and International Trade, PwC

Find out how you can prepare for the Trump administration’s trade policies and tariff plans.

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“The incoming administration is coming in with a slated goal of eliminating burdensome regulation. Business leaders should expect the deregulatory agenda to span far and wide.”

Roz Brooks, US Public Policy Leader, PwC  

Find out how you can prepare for the Trump administration’s new regulatory landscape.

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“Given that responsible use is one of the keys to AI's success, now is the time to be investing in your Responsible AI strategy, defining it broadly, and planning how to scale and operate it inside your organization so you can drive your own innovation agenda and drive greater return on investment of your AI tools.”

Matt Wood, US and Global Commercial Technology & Innovation Officer, PwC

Find out how you can prepare for the Trump administration’s AI policies. 

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“To help address energy issues such as energy supply and independence, insufficient grid modernization, energy security and extreme weather events, we need coordinated actions across federal, state and private sector players.”

Earl Simpkins, US Energy and Industrial Strategy Leader, PwC

Find out how you can prepare for the Trump administration’s energy policies.

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Real-time scenario framework: PwC's approach to tariffs and supply chain

Through our real-time scenario framework, we help businesses understand how tariff or trade disruptions might impact them — both in the short term and further down the road. In this walkthrough, we simulate different scenarios across four key areas: commercial strategy, operations, tax and customs. Each option you select will show you the risks and opportunities.

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