The new affordability imperative: Unlocking sustainable CPG growth
As costs stabilize at 20% above pre-pandemic levels, the time has come to shift from tactical fixes to holistic affordability strategies.
Meet consumer demand with confidence: Position your CPG brand for lasting growth
As a leader in the CPG sector, you face dynamic market conditions and evolving consumer demands. Many CPGs are increasing growth through innovation, boosting investments by over 50% and reducing time to market by approximately 30%. However, merely raising budgets may not suffice. It’s crucial to reshape your pipeline to tackle affordability, offer clear value propositions against private labels and continue differentiating premium brands for higher-income consumers.
Moving beyond price: A new roadmap for CPG growth
The gap between price increases and cost growth indicates that relying on pricing strategy alone is no longer sustainable for CPG growth.
Growth in Flux: Insights from CAGNY 2025
Companies are steering towards the low end of their long-term growth guidance, but analysts/investors seemed skeptical of those conservative outlooks.
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Capitalize on CPG opportunities
To adapt for long-term viability, implementing ERP transformations can streamline operations, enhancing efficiency and scalability. Strategic initiatives like mergers, acquisitions and partnerships help capture value and boost competitiveness, consolidating strengths and tapping into new markets.
Reinventing business models with strategies such as commercial value transformation, portfolio optimization and advanced go-to-market solutions — including pricing and fulfillment — helps sustain growth and relevance. At PwC, our deep industry knowledge and strategic insights support your CPG company in building resilience and overcoming future challenges.
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Consumer Markets Hot Topics Webcast - June 2025
Join PwC’s Consumer Markets leaders as they explore the pivotal trends and topics shaping the industry.
PwC’s US Tariff Industry Analysis – Consumer Products
President Trump's policies and executive orders have significantly expanded the scope of products and countries subject to tariffs impacting the Consumer Products industry.
Next in consumer markets workforce: Trends impacting labor in 2025
A workforce reckoning is underway in consumer markets as the labor market experiences transformative shifts.
Consumer markets accounting and reporting insights: April 2025
Consumer markets assurance insights is a quarterly summary for the consumer markets industry. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the industry.
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