Restaurants, wholesale and agriculture

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Growth strategies to navigate industry change

Restaurants

As cost pressures impact consumer traffic and food prices, restaurant competition continues to evolve. GLP-1 weight loss drug users, for example, report an 11% reduction in food purchases, especially in indulgent categories like high-calorie snacks and alcohol, indicating a shift in consumer eating habits.

This change presents an opportunity for restaurants to adjust their menus to include more low-calorie, nutrient-rich options — in line with the Trump administration’s push for improved food standards. Partnering with health organizations to certify these healthy choices could further attract health-conscious diners. Beyond the menu, value creation opportunities span the entire enterprise, from enhancing operational efficiency to boosting customer engagement through advanced technology.

  • Enterprise: Drive growth by optimizing your business portfolio, scaling operations and expanding into new regional or global markets.
  • Restaurant profitability and ROI: Rethink your menu offerings, streamline operations, optimize costs of goods sold (COGS) and refine construction methodologies to improve returns.
  • Customer: Use advanced technology (like AI) to improve the customer experience, strengthen brand loyalty and differentiate your brand.
  • Tech: Cut labor and operational costs, accelerate service delivery and efficiently scale your technology deployment.

Contact us

Briggs Briner

Briggs Briner

Restaurants, Food Service and Wholesale Leader, PwC US

Alberto Dent

Alberto Dent

Restaurants, Wholesale, and Agriculture Sector Leader, PwC US

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

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