The business of losing weight: How weight loss drugs are disrupting consumer industries
New Year’s resolutions may fade, but GLP-1 weight-loss therapies are here to stay — and they’re already disrupting the consumer markets industry.

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New Year’s resolutions may fade, but GLP-1 weight-loss therapies are here to stay — and they’re already disrupting the consumer markets industry.
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As cost pressures impact consumer traffic and food prices, restaurant competition continues to evolve. GLP-1 weight loss drug users, for example, report an 11% reduction in food purchases, especially in indulgent categories like high-calorie snacks and alcohol, indicating a shift in consumer eating habits.
This change presents an opportunity for restaurants to adjust their menus to include more low-calorie, nutrient-rich options — in line with the Trump administration’s push for improved food standards. Partnering with health organizations to certify these healthy choices could further attract health-conscious diners. Beyond the menu, value creation opportunities span the entire enterprise, from enhancing operational efficiency to boosting customer engagement through advanced technology.
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