A new era in freight transportation: Digital agility

What are the challenges facing the rail industry in 2023?

Critical infrastructure poised for growth

Freight rail in North America is more vital than ever today in the wake of the supply-chain shocks — caused by the confluence of the pandemic and geopolitical turmoil — that multiple industries still seem to be absorbing.

Federal initiatives, such as the CHIPS and Science Act of 2022 and the Inflation Reduction Act (also passed in 2022), encourage a wave of nearshoring, reshoring and renewed investment in domestic manufacturing.

The result? More industrial inputs and more goods, all of which have to move from source to factory to consumer as safely and efficiently as possible. The transportation sector — of which freight rail is an essential component — is vital to economic growth.

Learn more about growth in freight rail 

A web of challenges

Rail networks connect suppliers and markets throughout the United States-Mexico-Canada Agreement (USMCA) free trade zone. Digital innovation is essential to support revenue growth in their future as a conduit of regional and national prosperity.

Attracting and retaining skilled talent can be challenging for rail companies because of the nature of the workforce — distributed, seasoned, unionized. Rather than eliminating jobs, digital solutions help reshape them so labor can be more productive.

Meanwhile, because freight rail networks cross state and national boundaries, the sector will always have to navigate complex multi-jurisdictional regulations. Digital solutions can not only assist with streamlining compliance, they can also help uncover tax and risk implications.

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Build and renew trust

Many North American freight rail companies are striving to create a culture of trust among disparate stakeholders — often with competing interests — from investors and regulators to suppliers, customers, employees and local communities.

The right digital strategies can help deliver secure, reliable data in near real time to cement that trust. Done right, digital innovation not only facilitates ongoing compliance with existing regulation, it also anticipates future needs.

Learn more about trust in freight rail

The right knowledge: Why PwC?

Digital strategies for the rail industry that meet your needs

From ERP to cloud-powered technology to responsible AI — and all the attendant strategy, human capital, regulatory and tax implications — we can tailor your digital strategy to help power business model reinvention — to help you identify new channels, products and services. Discover how this evolution can unlock new markets.

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Chuck Christensen

Principal, Transportation & Logistics, PwC US

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Rajeet Mohan

Principal, Transportation & Technology Strategy, PwC US

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Sebastian de Meel

Principal, Transportation & Deals, PwC US

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Michael English

Principal, Transportation & Logistics, PwC Canada

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