Gene therapies require advanced capabilities to succeed after approval
Gene therapies are receiving FDA approval. Now gene therapies pricing, gene therapy distribution and gene therapy manufacturing have to be solved for.
From hype to reality: How to succeed in the cell and gene therapy market
Overview
Gene therapies and genetically modified cell therapies have generated enormous interest among scientific researchers, manufacturers, investors and patients alike over the last decade.
For pharma, which has been underperforming other sectors in relative shareholder returns, the breakthrough potential of these novel medicines is attractive for both patients and companies. But the path to success has been challenging. The promise of one-time, revolutionary treatments for patients suggested that a massive disruption to the life science industry was imminent. However, as it turned out, manufacturing and commercial challenges slowed the development of the cell and gene therapy (CGT) market.
Sales of CGT therapies were lagging behind projections, and these products were available in only a handful of US ZIP codes, according to a PwC report on the market in 2019. We have updated our analysis of the market and found a resetting of expectations for these paradigm-shifting brands. Developers are working through the logistical issues, hundreds of treatment sites are open, and some products are performing well.
Manufacturing of cell and gene therapies is still a very customized, complex and expensive process but the clinical promise is very real and the pipeline of new therapies is abundant. In this report, we highlight seven key challenges in the CGT space and provide recommendations on how organizations can overcome these barriers to achieve success.
Key cell and gene therapy challenges:
- Sales ramped up more slowly than expected
- Administration sites are inconvenient
- Expanding investment and pipeline growth have created a war for talent
- Allogeneic therapies will disrupt the current supply chain paradigm
- Subpar quality control can derail development, risk lives
- Decentralized manufacturing will force organizations to rethink network design
- New technologies will add further complexity to the viral vector marketplace
Sales ramped up more slowly than expected
Despite the enthusiasm for innovative cell and gene therapies, the market has taken longer to develop than initially expected. Some gene therapies with blockbuster potential didn’t launch as expected, and some fell short of projections at the time of launch, while others have far exceeded forecasts.
Smart companies can prepare for long-term success
As interest in the CGT market continues to grow, companies throughout the industry must find solutions to address these challenges. Anticipating and creating strategies to prepare for these challenges can help ensure that biopharma companies are able to go to market, drive pipeline growth and ultimately find success.
Authors
Greg Rotz,
Pharmaceutical and Life Sciences Transformation Leader, PwC US
Shaguna Punj,
Partner, Strategy&, PwC US
Rohit Harve,
Managing Director, Strategy&, PwC US
Alvin Tam,
Director, Strategy&, PwC US
Brendon Pezzack,
Senior Manager, PwC US
Caroline Kustermans,
Manager, PwC US
Follow us
