Attract to amaze: Evolving customer experience in an AI-driven world

Replay the webcast

Picture a future where customer interactions aren’t merely transactions but steps toward lasting, personal relationships. A world where a customer contacts your business with a concern, but instead of a canned, hollow response, they can instantly receive a tailored answer that not only helps solve the issue but delights them. Except this isn't the future. This is now — if you’re willing to be bold.

What our tech, marketing and customer leaders covered:

• Empathy and efficiency: How do you strike the right balance in an AI-driven world?
• Human and machine synergy: How should your team evolve as generative AI continues to advance?
• Measurable impact: How do you assess the tangible value of deep customer engagement?

By watching this webcast replay you can gain:

• Valuable insights: Get answers to burning questions shaping customer experience today.
• Actionable strategies: Learn practical approaches to enhancing customer engagement with tech (including GenAI).

Presenters:

• George Korizis, PwC Customer Transformation Leader
• Chris Duffey​, Adobe Head of GenStudio
• Tia White, AWS General Manager
• Charles Jones, Pfizer Platform and Early Commercial Lead, mRNA Commercial Strategy and Innovation

Who should watch: CMO, CIO, CFO, CTO, CXO, CDO, Chief Commercial Officer, Chief Customer Officer, Chief Growth Officer, Chief Strategy Officer, VP of Digital, marketing positions director level and above.

CPE Credit: This does not qualify for CPE.

Highlights from PwC’s latest episode of Customer Connections.