PwC and Adobe

Content velocity enables organizations to deliver personalized content at scale. Leveraging AI and automation, marketers can rapidly create, customize, repurpose, and deliver content and assets across audiences and channels resulting in an enhanced marketing content lifecycle.

PwC helps firms realize full Content Velocity by leveraging Adobe Experience Manager (AEM) and Adobe Workfront as the core solutions. Through this, we help companies enhance their content strategy, reach business goals, and improve user experiences across the end-to-end marketing content lifecycle.

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AI driven marketing measurement (AIDMM) is the last mile in your analytics strategy. By leveraging AIDMM, PwC helps clients co-create measurement plans and measurement execution platforms to unlock key insights — driving business decisioning which ultimately improves the customer experience.

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Marketing operations (MOPs) enables clients to elevate the role of marketing automation to a business generating engine that empowers teams to collaborate and work better, smarter and faster. PwC helps unlock the true value of your MAP investments to help deliver a personalized marketing and sales experience to your customers.​

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We like to meet the customer in their channel of choice to help simplify the buying journey. Whether B2B, B2C, or DTC business models, we help deliver seamless, personalized experiences that unlock transformative value through omnichannel commerce transformation. At PwC, we do this by harnessing the power of technology and data to help brands accelerate growth and drive loyalty. From our perspective, it’s the convergence of digital selling, marketing, and insights that allows cross-functional teams to enable capabilities that deliver digital experiences which expand beyond traditional sales channels and into the digital channel.

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What if we could understand real customer needs and deliver experiences that create brand trust? Trust-led marketing is a data-driven approach centered around the idea that trust is earned or broken with every experience and requires open and honest communication putting a customer’s needs first. We help our clients build trust with their customers by developing a first-party data strategy focused on creating authentic experiences and implementing customer data platforms that adhere to data privacy requirements.

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The metaverse offers incredible possibilities for companies to reimagine ways to connect with and attract customers. The key is to build a strategy that lasers in on customer expectations, while weaving in your company’s capabilities and values to drive customer attraction. By utilizing Adobe 3D&I tools, Adobe Substance 3D, Adobe RT-CDP and Sensi, PwC and Adobe can help develop personalized metaverse experiences and help address challenges around the creation, management and distribution of 3D models for eCommerce and marketing purposes.

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