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PwC at Cannes: Create your future

Cannes Lions International Festival of Creativity 2024

The rising role of marketing

There’s so much all of us can learn about the concerns surrounding GenAI, strategies for delivering personalized experiences at scale, privacy protection, securing a seat at the table, and many other compelling themes.  

Check out the five takeaways on the rising role of marketing from our Chief Marketing Officer, Matt Lieberman, as well as other timely and relevant insights from Cannes Lions 2024.

Five key takeaways from Cannes Lions 2024

3-minute read
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