Product development and engineering services

Product companies strive to meet changing consumer preferences, market dynamics, and competitive price points in ever quickening product life cycles. Product performance benefits are in increasing demand, as traditional products evolve into enhanced, ‘smart’ products across more categories.

PwC’s product development consulting and engineering team helps companies capitalize on opportunities while proactively addressing new product challenges. We combine strategic insights, operational best practices, and cutting-edge technologies to spark innovation, accelerate development, and optimize product launches.

What are PwC’s product development and engineering services?

Innovation, product and portfolio strategy

Our team helps businesses across the spectrum of product development needs from strategy to execution and enablement to set the foundation for success. We do so while balancing the cost / benefit tradeoff and optimizing financial results and product performance however we can. Key offerings include:

  • Innovation and product strategy: Define paths to more profitable growth, from core product development to radical business innovation. Identify emerging opportunities and align product strategies to meet evolving customer and consumer needs, incorporating your data-driven research, R&D capabilities, and go-to-market strategies.
  • Product and portfolio complexity management: Optimize product and offering portfolios by eliminating unnecessary or low-performing products and reducing operational complexity. Refocus on Design to Value to identify high-value areas that align with market needs. Adopt product platforming through component standardization strategies to accelerate velocity in product launches and improve efficiencies across the product lifecycle.
  • Monetization and GTM strategy: Achieve value propositions to drive growth and profitability utilizing new pricing and service models.
  • Global footprint optimization: Optimize innovation and R&D footprint for access to markets, ideas, and talent, and for cost and tax efficiency.

Contact us

Russell Rasmus

Russell Rasmus

Lead - Product Development, Manufacturing and Connected Products & Solutions Advisory, PwC US

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