In the future, entrepreneurs will be able to find consolidated information about export-related public services and opportunities in one channel - the state portal eesti.ee

January 2025

A business analysis of the export information service was completed at the beginning of 2025, and as a result, an initial user interface is expected to be added to the entrepreneur's view on the state portal eesti.ee by the end of 2025.

The main goal of the analysis was to develop a prototype of the export information service that allows entrepreneurs to find consolidated information on export-related public services and access service environments from a central platform (the entrepreneur's view on state portal), where information and service offerings are structured easily and logically. The export information service is necessary because relevant information is fragmented across different institutions and organizations, and entrepreneurs lack a unified overview of all the opportunities for using export-related services.

The analysis involved the Estonian Business and Innovation Agency (EIS), the Ministry of Foreign Affairs (VäM), Ministry of Economic Affairs and Communications (MKM), AS KredEx Krediidikindlustus, the Estonian Chamber of Commerce and Industry (KTK), and Estonian Association of Information Technology and Telecommunications (ITL), whose services and service arrangements were closely analyzed. A total of 90 export-related services and 16 service providers were mapped during the analysis. Although only the KTK and ITL  were present from professional associations and business organizations, both entrepreneurs and public service providers emphasized the role of such organizations in mediating export-related information and supporting entrepreneurs' export endeavors. Considering this, the actual number of service providers and services might be significantly larger.

The analysis also included the future users of the export information service - companies of different sizes and sectors, which shared their current user experiences regarding the accessibility and use of export-related services and information. Entrepreneurs provided important input for the development and validation of the export information service prototype during workshops and user tests. 

In collaboration with institutions, other involved organizations, and entrepreneurs, an interactive prototype of the export information service (link) was developed, following the eesti.ee style guide. The content of the export information service will be accessible in both authenticated and unauthenticated views in the future.

The export information service highlights the main thematic areas that entrepreneurs encounter most frequently, and through which structured information enables entrepreneurs to find export-related information most effectively. On the export information service page, entrepreneurs will find the following categories, with content available on separate tabs:

• General Information and Target Markets

• Finding Contacts 

• Consulting

• Financial Solutions

• Regulations

The categories of the export information service

The homepage of the export information service's main view is the general information and target markets section, where both new and experienced exporters can find step-by-step recommendations, important quick links for finding target markets, statistics, export advisors, and more. The homepage also features the world map managed by the Estonian Business and Innovation Agency on visiidid.ee, which displays export-related events organized in different countries. A more detailed view can be explored in the export information service prototype.

Steb-by step recommendations for new and experienced exporters

On the tabs of the export information service, entrepreneurs can explore various options: find contacts, delve into consulting services related to export, familiarize themselves with financial solutions, and get acquainted with relevant regulations. For example, on the consulting tab, entrepreneurs will find export-related consulting, legal advice, and necessary guides, databases, and statistics.

Export information service consulting tab

To describe the possibilities for implementing the prototype solution and to develop a more detailed deployment plan, a technical and a legal analysis were conducted. The technical analysis described the realization of the information service, established the initial development plan, analyzed dependencies, interfaces, and conceptualized the information management process from the perspective of institutions and other involved organizations. The legal analysis examined the legal bases associated with creating the export information service, investigating the nature of public services and the obligation to ensure information accessibility. Additionally, necessary legal amendments for implementing the export information service were presented as part of the legal analysis.

More detailed information about the analysis and its outcomes can be found in the final report of the export topic page business analysis (link).

The analysis was completed in close cooperation between PricewaterhouseCoopers Advisors, Gofore Estonia, TGS Baltic Law Firm, the Ministry of Economic Affairs and Communications, the Information System Authority, and the involved institutions and organizations during the period from September to December 2024.