Southwest Airlines: GenAI modernizes crew leave management system
Southwest Airlines (Southwest) collaborated with PwC to help modernize its crew attendance and leave management system with GenAI so it could save time, reduce costs and lower risks.
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Trusted AI for trusted outcomes video
Nobody has ever seen power like the power of AI. The opportunity is there for those who embrace it. And nobody does AI like PwC.
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AI is no longer just a technology. At PwC, we believe that AI is intrinsic to every facet of the business – both our own and our clients. As AI rapidly becomes a natural part of how businesses operate, compete and grow, it will bring disruption to every industry.
Even those businesses that aren’t yet going big on AI will be impacted by market shifts and need to consider how it changes business models, service provider relationships, talent pools, stakeholder expectations, reporting requirements – and more. Those who embrace it as core to their strategy can help lead the way.
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Trusted AI for trusted outcomes
CEO
As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organization to unlock new revenue streams and enhance efficiency at scale.
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CIO/CTO
Your top AI job as a CIO is to take advantage of how this technology can scale far more quickly — and deliver faster ROI — than conventional AI. You can achieve this most effectively with an AI factory, an operating model tailored for generative AI.
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CFO
As CFO, you have two big tasks with generative AI: to help increase your organization’s return on investment (ROI) and to transform your own function. To support the organization, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.
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COO
To operationalize GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.
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Other senior executives
PwC is committed to helping businesses become AI-first leaders in an AI-led economy. With our deep industry expertise, strategic collaborations, and commitment to Responsible AI, we are uniquely positioned to help you harness the power of AI to drive sustainable growth and competitive advantage.
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Work smarter with goal-oriented AI
PwC technology solutions include purpose-driven GenAI features that can help speed your business transformation, expand capabilities and scale.
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PwC: Our latest insights
Dive deeper with our latest news and insights
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Unlocking value with AI agents: A responsible approach
Explore how businesses can harness AI agents to drive innovation, improve performance and manage risks through strong oversight and governance.
PwC launches AI agent operating system to revolutionize AI workflows for enterprises
PwC's agent OS is an enterprise AI command center - seamlessly connecting and scaling intelligent agents into business-ready workflows, up to 10x faster than traditional methods.
Cross Insurance uses GenAI-powered document extraction to better serve customers
Cross Insurance automates policy data pulls with PwC's Document AI and Google Cloud. Enhanced accuracy reduced work and improved customer experience.
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Chief AI Officer, PwC US
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