Cookie policy
What are cookies?
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Use of cookies on PwC websites
We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.
Analytics and site statistics
We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.
Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.
Measuring effectiveness of our activities
We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.
Cookie disclosure
The following section explains the types, categories, and purpose of cookies on the Websites. By using these Websites you consent to the deployment of cookies for the stated purpose.
Types of cookies:
Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.
Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).
Categories of cookies:
Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.
Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used. We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.
Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.
Advertising cookies: PwC may present ads to you on sites that are not owned or operated by PwC to promote PwC services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more details.
Cookies on this site
The following cookies may be present on certain of the Websites, including but not limited to PwC.com/kr
| Provider | Cookie Name | Purpose | Type | Duration | Host | Source |
| Strictly Necessary Cookies | ||||||
| PwC | pwc_closed_topics | This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in. | First party | Until the end of the browser session | Topic Redirector | |
| PwC | pwc_int_usr | This cookie is used by PwC to distinguish internal users from external visitors to the site. It is set when a person is accessing the website from within the PwC network (VPN or office). | First party | 3 months | ||
| Performance cookies | ||||||
| Adobe Analytics | _sdsat_landing_page | Stores the first page you hit when visiting pwc.com | First party, Session | Until end of session | Change required in DTM, this cookie can be removed | |
| Adobe Analytics | _sdsat_traffic_source | Stores the site you came from before reaching pwc.com | First party, Session | Until end of session | Change required in DTM, this cookie can be removed | |
| Adobe Analytics | _sdsat_pages_viewed | Stores the quantity of pages that are viewed by a user during their visit. | First party, Session | Until end of session | Change required in DTM, this cookie can be removed | |
| Adobe Analytics | _sdsat_lt_pages_viewed | Stores the total number of pages viewed | First party, Persistent | 2 years from set/update | Change required in DTM, this cookie can be removed | |
| Adobe Analytics | _sdsat_session_count | Stores a session counter | First party, Persistent | 2 years from set/update | Change required in DTM, this cookie can be removed | |
| Adobe Analytics | s_vi | This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site. | First party, Persistent | 2 years from set/update | .pricewaterhousecoopers .d2.sc.omtrdc.net |
DTM |
| Adobe Analytics | gpv | This cookie stores the quantity of pages viewed by a user visiting the site | First and third party | 30 minutes from set/update | .pwc.com | DTM |
| Adobe Analytics | s_nr | This cookie stores the date of a user's visit to the site, and whether or not the visitor is new, or returning. | First and third party | 2 years from set/update | .pwc.com | DTM |
| Adobe Analytics | s_ppv | Stores information on the percentage of the page displayed | First and third party | Until end of session | .pwc.com | DTM |
| Adobe Analytics | s_fid | This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID | First and third party | 5 years from set/update | .pwc.com | DTM |
| Adobe Analytics | s_ppvl | Stores information on the percentage of the page displayed | First and third party | Until end of session | .pwc.com | DTM |
| Adobe Analytics | s_cc | This is a cookie which allows Adobe Analytics to determins whether or not cookies are enabled in the browser. | First and third party | Until end of session | .pwc.be .pwc.com |
DTM |
| Adobe Analytics | s_sq | This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user | First party | 2 years from set/update | DTM | |
| Adobe Target | mbox | This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information. | First party | 2 weeks | - | DTM |
| Crazy Egg | _ceir | This cookie is set by CrazyEgg and tracks whether a visitor has visited the site before. | First party, Persistent | 5 years | - | Crazy Egg (DTM) |
| Crazy Egg | _ceg.s | This cookie is set by CrazyEgg and tracks visitor sessions. | First and third party | 3 months | - | Crazy Egg (DTM) |
| Crazy Egg | _ceg.u | This cookie is set by CrazyEgg and tracks visitors on your site. | First and third party | 3 months | - | Crazy Egg (DTM) |
| Google Analytics | _gat | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. | First party, Session | 1 minute | - | Territory JS and DTM |
| Google Analytics | _gid | This cookie is used to distinguish users. It stores a unique user session identifier. | First & Third party, Session | 24 hours | - | Territory JS and DTM |
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First & Third party, Persistent | 2 years | Territory JS and DTM | |
| Google Analytics | __utmb | This cookie is used to determine new sessions/visits. | First party | 30 mins from set/update | - | Territory JS |
| Customisation cookies | ||||||
| Eloqua | ELOQUA | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. | Third party, Persistent | 2 years from set/update | ||
| Eloqua | ELQSTATUS | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. | Third party, Persistent | 2 years from set/update | ||
| Advertising cookies | ||||||
| uid | This is intended to be a known identifier for a user provided by the site owner/tracking library user. | Third party, Persistent | .turn.com .adform.net .addthis.com |
GTM | ||
| BizoID | LinkedIn Ad analytics | Third party | 6 months | .ads.linkedin.com | Territory JS | |
| UserMatchHistory | This cookie is used by LinkedIn for advertisement analytics | Third party | 6 months | .ads.linkedin.com | Territory JS | |
Retired cookies
These cookies are no longer in use, but may be present for returning visitors. These cookies can be deleted.
| Provider | Name | Purpose | Type | Duration | Category |
| Webtrends | PWC_WOD | Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID. | First Party Persistent | 10 years | Performance |
| Webtrends | ACOOKIE | Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit. | Third Party Persistent | 2 years | Performance |
