Cookies information
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Analytics and site statistics
We also use these technologies to gather tracking information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use tracking information to generate various reports regarding use of the Websites. These reports contain aggregated information about users; if you are a Registered User, tracking information may be tied to your Account and your information as an individual Registered User.
Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.
Marketing activities
We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.
Managing cookies on your device
We use cookies to personalise content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.
Using your browser to control cookies
Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt out of cookies, as this function itself requires placement of an opt-out cookie on your device. Guidance on how to control cookies for common browsers is linked below.
For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/
Managing analytics cookies
You can opt out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt out of their analytics cookies by clicking on the following links:
Adobe: http://www.adobe.com/privacy/opt-out.html
Google Analytics: http://www.google.com/analytics/learn/privacy.html
Use of cookies by PwC: The following table explains the way in which we use cookies on this website.
We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.
Types of cookie:
‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Provider |
Name |
Purpose |
Type |
Duration |
Strictly Necessary Cookies |
||||
PwC |
pwc-id |
PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request. |
First party, Persistent |
1 day or 30 days (if “Remember me” is checked) |
PwC |
firsttime-login |
PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed. |
First party |
Until password update is completed |
PwC |
pwc_overlay |
PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session |
First party |
Until the end of the browser session |
Load balancer |
BIGipServerPOOL-69.20.11.37-Dispatch |
This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained. |
First party, Persistent |
Until end of session |
PwC |
pwc_closed_topics |
This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in. |
First party |
Until the end of the browser session |
PwC |
pwc-cookie-accept |
This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner. |
First party |
Until the end of the browser session |
PwC |
pwc_int_usr |
This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office). |
First party |
3 months |
Performance cookies |
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Adobe Analytics |
_sdsat_landing_page |
Stores the first page you hit when visiting pwc.com |
First party, Session |
Until end of session |
Adobe Analytics |
_sdsat_traffic_source |
Stores the site you came from before reaching pwc.com |
First party, Session |
Until end of session |
Adobe Analytics |
_sdsat_pages_viewed |
Stores the quantity (number) of pages that you view during your visit. |
First party, Session |
Until end of session |
Adobe Analytics |
_sdsat_lt_pages_viewed |
Stores the total number of pages viewed |
First party, Persistent |
2 years from set/update |
Adobe Analytics |
_sdsat_session_count |
Stores a session counter |
First party, Persistent |
2 years from set/update |
Adobe Analytics |
s_vi |
This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites. |
Third Party Persistent |
2 years from set/update |
Adobe Analytics |
gpv |
This cookie stores the quantity of pages you view when visiting the Websites |
First and third party |
30 minutes from set/update |
Adobe Analytics |
s_nr |
This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor. |
First and third party |
2 years from set/update |
Adobe Analytics |
s_ppv |
Stores information on the percentage of the page displayed |
First and third party |
Until end of session |
Adobe Analytics |
s_fid |
This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID |
First and third party |
5 years from set/update |
Adobe Analytics |
s_ppvl |
Stores information on the percentage of the page displayed to you |
First and third party |
Until end of session |
Adobe Analytics |
s_cc |
This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser. |
First and third party |
Until end of session |
Adobe Analytics |
s_sq |
This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites. |
First party |
2 years from set/update |
Demandbase |
dmdbase_cdc |
This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript. |
First Party Session |
Until end of session |
Demandbase |
dmpsh |
This tracks the history of any ID syncs between TUUID and 3rd party exchanges |
Third party |
2 years |
Demandbase |
tuuid_lu |
This tracks the date when the TUUID was last updated. |
Third party |
2 years |
Demandbase |
pvc |
This cookie tracks post-view conversions for ad campaigns. |
Third party |
2 years |
Demandbase |
ssid |
This cookie is set to assist in onsite identification for certain legacy campaigns. |
Third party |
2 years |
Demandbase |
_ga |
This is a Google Analytics cookie |
Third party |
2 years |
Demandbase |
tuuid |
This cookie is used for analytics and advertising services provided by Demandbase products. |
Third party |
2 years |
Demandbase |
IUUID |
This cookie is used for performance and optimization of Demandbase data and reporting. |
Third party |
2 years |
Google Analytics |
__utma |
This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. |
First and third party |
2 years |
Google Analytics |
__utmv |
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
Third party, persistent |
|
Google Analytics |
__utmz |
Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
Third party, persistent |
|
YouTube |
VISITOR_INFO1_LIVE |
This cookie tracks viewing of Youtube videos on the website. |
Third party, persistent |
|
Advertising |
||||
PwC |
689591286-smartbanner-installed |
This cookie prevents displaying a PwC 365 app banner on mobile devices. |
First party, Persistent |
90 days after clicking the download button |
PwC |
689591286-smartbanner-closed |
This cookie prevents displaying a PwC 365 app banner on mobile devices. |
First party, Persistent |
15 days after closing the banner |
datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate |
These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy |
Third party
|
||
ide |
This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance. |
Third party |
Two years | |
nid |
This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance. |
Third party |
6 months | |
| JSESSIONID | General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. | Third party | Until end of session | |
| lidc | This cookie is used for routing from Share buttons and ad tags | Third party | 1 day | |
| bcookie | This cookie is used by LinkedIn for indentifying the Browser ID. It is set from LinkedIn share buttons and ad tags. | Third party | 1 year | |
| bscookie | This cookies is used by LinkedIn to recognize a secure Browser ID. | Third party | 1 year | |
| visit | This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy. |
Third party |
||
UserMatchHistory |
This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy. |
Third party |
||
personalization_id |
Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy. |
Third party |
1 month | |
Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang |
These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy. |
Third party
|
||
| YouTube | SID | This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time. | Third party | |
| YouTube | HSID | Used by Google in combination with SID to verify Google user account and most recent login time | Third party | |
| YouTube | PREF | This cookie is used by Google to set a user's preferred language preference | Third party | |
| YouTube | NID | Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. | Third party | |
YouTube |
LOGIN_INFO, YSC, SAPISID, SSID, APISID |
These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy. |
Third party |
|
Commonly used cookies on the Websites
The following cookies may be present on certain of the Websites, including but not limited to PwC.com/us and PwC.com/gx.
Provider |
Name |
Purpose |
Type |
Duration |
Performance cookies |
||||
Adobe Target |
mbox |
This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information. |
First party |
2 weeks |
Crazy Egg |
_ceir |
This cookie is set by CrazyEgg and records whether you have visited the Website. |
First party, Persistent |
5 years |
Crazy Egg |
_ceg.s |
This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future. |
First and third party |
3 months |
Crazy Egg |
_ceg.u |
This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites. |
First and third party |
3 months |
Google Analytics |
_gat |
This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. |
First party, Session |
1 minute |
Google Analytics |
_gid |
This cookie stores a unique user session identifier. |
First & Third party, Session |
24 hours |
Google Analytics |
_ga |
This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
First & Third party, Persistent |
2 years |
Google Analytics |
__utmb |
This cookie is used to determine new sessions/visits. |
First party |
30 mins from set/update |
Customisation cookies |
||||
Eloqua |
ELOQUA |
This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits. |
Third party, Persistent |
2 years from set/update |
Eloqua |
ELQSTATUS |
This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits. |
Third party, Persistent |
2 years from set/update |
Advertising cookies |
||||
ide |
This is a Google UserID cookie used to help track users across various portions of the Websites. |
Third party |
Two years | |
nid |
This is a Google UserID cookie used to help track users across various portions of the Websites. |
Third party |
6 months | |
uid |
This is a Google UserID cookie used to help track users across various portions of the Websites. |
Third party, Persistent
|
||
BizoID |
LinkedIn Ad analytics |
Third party |
6 months |
|
UserMatchHistory |
This cookie is used by LinkedIn for advertisement analytics |
Third party |
6 months |
|
Retired Cookies: No longer in use, but may be present for returning visitors. These cookies can be deleted.
Provider |
Name |
Purpose |
Type |
Duration |
Category |
Webtrends |
PWC_WOD |
Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID. |
First Party Persistent |
10 years |
Performance |
Webtrends |
ACOOKIE |
Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit. |
Third Party Persistent |
2 years |
Performance |
CEO Survey |
pwcceoto2014 |
Stores the visitor's preference to close the section explaining that they are viewing archived CEO Survey content. |
First Party Persistent |
60 days |
Strictly necessary |
CEO Survey |
pwcgeo |
Stores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite. |
First Party Persistent |
60 days |
Strictly necessary |
CEO Survey |
pwcint |
Stores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite. |
First Party Persistent |
60 days |
Strictly necessary |
For any additional information please visit PwC Global Cookie Policy: https://www.pwc.com/gx/en/site-information/cookies-policy.html
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