A strategic approach

Building and using distinctive capabilities

A strategic approach
  • Publication
  • November 20, 2024

Creating a strategy for building and using distinctive capabilities is crucial for businesses facing major strategic challenges today. Many companies struggle with a gap between strategy and execution, leading to missed opportunities and unclear strategic direction.

However, a few companies excel by naturally combining strategy and execution. These companies make strategic choices that distinguish them from competitors. To sustain success, companies need distinctive capabilities that are superior and difficult to replicate. Building these capabilities is complex and requires significant investment in human capital, tools, and systems.

Moving beyond conventional wisdom, PwC Strategy& identifies five unconventional management practices to consistently succeed:

Successful companies align their value proposition, distinctive capabilities, and product portfolio. Staying true to their identity allows them to focus and outpace competitors.

Companies focus on a few key capabilities, continuously developing and scaling them through small management changes and innovations. This approach ensures these capabilities become ingrained and offer long-term value.

Culture can either reinforce or undermine strategy. Successful companies view culture as an asset, fostering mutual accountability and collective mastery among employees.

Companies that close the strategy-to-execution gap invest in what matters most and minimise spending on everything else. They treat costs as investments, focusing resources on strategic priorities.

These companies expand beyond their original ventures, applying their capabilities to new challenges and markets. They anticipate and evolve their capabilities, building relationships with key customers and influencing industry structures.

Growth-focused companies often receive praise, even if their new products do not integrate seamlessly. Functional excellence, organising for success, implementing lean processes, and agility are typically valued in business. However, these approaches can sometimes contribute to a disconnect between strategy and execution.

To ensure that strategy is consistently linked with execution across your organisation, it is essential to develop unique capabilities that can be scaled throughout the company, engaging everyone in applying them to all products and services. These five acts represent practices that facilitate reaching that objective.

How can we help?

At PwC, we work with clients to help solve their business challenges, with the unique ability to connect with subject-matter experts across the PwC global network. We work with you to shape your organisation’s agendas from strategy through to execution. Get in touch to learn more.

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Claudine Attard

Claudine Attard

Director, Advisory, PwC Malta

Tel: +356 9947 6321

Katya Pirotta

Katya Pirotta

Senior Manager, Advisory, PwC Malta

Tel: +356 7973 6016

Luke Grima

Luke Grima

Manager, Advisory, PwC Malta

Tel: +356 2564 4262

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