Our clients’ challenges
We assist:
Chief and Strategy Executives to guide their corporate strategy (largely growth, internationalisation, M&A) and benchmark their performance;
Marketing and Commercial Executives to guide their brand, marketing, sales, product, customer and communication strategy;
HR to keep a pulse on the sentiment and the engagement of their workforce and guide their recruitment and retention policies;
- National bodies to guide national strategy and policy which is evidenced based.
Clients’ requirement
How we can help
Primary research
Primary research is a critical tool that allows businesses to meet compliance requirements, identify service performance gaps and better meet the needs of customers or employees. We deliver insight and analysis for our clients that informs strategy, drives performance improvement and supports change.
Quantitative
Surveys
Surveys for different audiences, depending on your needs.
- Brand research
- Customer research
- Marketing and business development
- Workforce
- National research
Brand research
Brand positioning
Brand health index
Brand awareness and perception
Brand recognition
Brand performance
Brand benchmarking
Customer research
- Consumer behaviour
Product/service satisfaction
Shopper insights
- Net Promoter Score
Willingness to pay
Customer satisfaction
Marketing and business development
Price sensitivity
- Product and testing
- Advertising effectiveness
Needs-based analysis
Workforce
- Employee surveys
- Salary benchmarking
- Salary benchmarking studies
- Employer branding surveys
- Wellbeing surveys
- Engagement surveys
- Diversity and inclusion surveys
National research
- Citizen surveys for opinion, perception, and habits
Economic-related surveys
Barometers
Mystery shopping
Mystery shopping is a research technique designed to objectively evaluate service quality and customer experience by employing individuals to anonymously assess businesses while posing as regular customers.
Mystery shopping can be used to measure service performance, provide actionable feedback to C-suite executives, and enhance staff training programmes. Additionally, it enables comparative assessments of service levels and ensures compliance with industry standards and regulations.
Qualitative
Focus groups
Personalised and semi-structured focus groups to explore a topic that is relevant to your business.
Depth interviews
Face-to-face interviews with stakeholders to gain first-hand industry insights.
Secondary research
We approach market research by exploring how markets behave. Starting with an overarching macroeconomic view, we drill down to analyse the trends that shape the market and impact your business.
Providing both strategic and tactical research solutions, we deliver strategic insight by helping you gather and visualise data using data-driven and interactive tools. This powerful combination of knowledge, data and our global reach provides our clients with the connected insight and actionable evidence they need to make decisions in their business.
Market studies
We help clients explore and assess markets for their products and services, by evaluating market size and growth potential, defining customer groups, understanding the products and services offered in the market, and identifying opportunities and challenges. Our market assessment and entry studies provide a comprehensive understanding of market dynamics and entry strategies.
Competitive benchmarking
We conduct extensive qualitative and quantitative research to provide our clients with a clear understanding of where their business stands within the context of the overall market, in comparison to their competitors and in relation to their stated goals. Our benchmarking and competitive analysis offer valuable insights into market positioning and competitive landscape.
Data visualisation
Depending on the project, our data visualisation tools can bring interactive and user-friendly features to access and discover the data we analyse, which enables the analysis of key insights that allow you to make informed decisions.
We work with you to create a customised dashboard by understanding your needs and the content that fits for your purpose.
The data visualisation dashboard will be built by our team using the platform most suitable for your needs. Our tools provide the following benefits:
Possibility to interact with the data
Uncover trends and insights
Filter and drill-down to different data points
Presentation of data from different sources in one place
Why PwC?
PwC Malta has experience in advising on a wide range of industries and services. Our Research team is passionate about working with clients, from startups to established corporations and from various industries, including the public sector. Over the years, the Team has acquired relevant expertise in both public and private sector engagements by leading a large number of diverse projects. We deliver strategic insight to clients by helping them gather and visualise data better. When solving business challenges, in addition to offering our research capabilities, we have the unique ability to connect with subject matter experts, both from within our local firm and from across our global network.
