Our clients’ challenges
We assist:
Chief and Strategy Executives to guide their corporate strategy (largely growth, internationalisation, M&A) and benchmark their performance;
Marketing and Commercial Executives to guide their brand, marketing, sales, product, customer and communication strategy;
HR to keep a pulse on the sentiment and the engagement of their workforce and guide their recruitment and retention policies;
- National bodies to guide national strategy and policy which is evidenced based.
Clients’ requirement
How we can help
Primary research
Primary research is a critical tool that allows businesses to meet compliance requirements, identify service performance gaps and better meet the needs of customers or employees. We deliver insight and analysis for our clients that informs strategy, drives performance improvement and supports change.
Quantitative
Surveys
Surveys for different audiences, depending on your needs.
- Brand research
- Customer research
- Marketing and business development
- Workforce
- National research
Brand research
Brand positioning
Brand health index
Brand awareness and perception
Brand recognition
Brand performance
Brand benchmarking
Mystery shopping
Mystery shopping is a research technique designed to objectively evaluate service quality and customer experience by employing individuals to anonymously assess businesses while posing as regular customers.
Mystery shopping can be used to measure service performance, provide actionable feedback to C-suite executives, and enhance staff training programmes. Additionally, it enables comparative assessments of service levels and ensures compliance with industry standards and regulations.
Qualitative
Focus groups
Personalised and semi-structured focus groups to explore a topic that is relevant to your business.
Depth interviews
Face-to-face interviews with stakeholders to gain first-hand industry insights.
Why PwC?
PwC Malta has experience in advising on a wide range of industries and services. Our Research team is passionate about working with clients, from startups to established corporations and from various industries, including the public sector. Over the years, the Team has acquired relevant expertise in both public and private sector engagements by leading a large number of diverse projects. We deliver strategic insight to clients by helping them gather and visualise data better. When solving business challenges, in addition to offering our research capabilities, we have the unique ability to connect with subject matter experts, both from within our local firm and from across our global network.
Case studies
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