Emerging Markets

Emerging markets are justifiably on everyone’s radar screen. PricewaterhouseCoopers AUTOFACTS forecasts that in terms of vehicle assembly, nearly one-third of the global automotive industry’s growth over the period 2004-2012 will come from China. India and Eastern Europe are also quickly emerging as strong growth markets during this period. Even now, many automakers are realising greater profits in emerging markets than in the more mature regions they call home. But dramatically different tactics are required in emerging markets and this is cause of some unease.

One of the first questions to be faced is whether to compete in emerging markets at all. Over 56 percent of global automotive CEOs surveyed in PwC’s 8th Annual Global CEO Survey indicated that they are either currently offshoring or plan to do so in the near future. PricewaterhouseCoopers is able to provide insight as to whether entry into emerging markets is advisable for your organisation, and if so, on what scale. Once the decision has been made, a raft of ensuing questions follows including whether to go it alone in the new market or enter a partnership. PwC offers services to help organisations find the most reliable, high-quality candidates for these partnerships and to structure the ensuing relationships.