Sustainability has become a major focus for companies and is being integrated into strategic planning. Sustainability can be part of your strategy to balance issues such as dealing with regulations, protecting your brand and company image, keeping a strong supply chain, and improving business performance.
Developing a detailed sustainability vision, goal, and values and integrating them into your long-term strategic planning is challenging. Using them to build public trust is a further challenge.
But focusing on sustainability can help to protect your reputation, stimulate innovation and market differentiation, and improve employee engagement. A sustainability strategy also satisfies consumers, attracts talent, demonstrates compliance, and communicates progress to stakeholders – all key ingredients for long-term growth and profitability.
Your sustainability strategy should give you a competitive advantage
Challenge: The Board decided that the company needed to develop CSV and community engagement strategies. The objective was to increase the impact of their social investment and business initiatives to develop community trust and gain a social licence to operate.
Solution: We helped their team develop their CSV and corporate social responsibility (CSR) master plan and roadmap. For the CSV strategy, we analysed global and local trends, stakeholders, and client-specific issues, researched industry peers and SV leaders to set benchmarks, and developed and tested the CSV framework, initiatives, scoring criteria, and roadmap.
Results: We developed a group-wide, five-year CSV and CSR master plan, that included the client’s CSV vision, mission, objectives, goals, and KPIs. The master plan helped to improve budget management and showed the positive impact of sustainability initiatives.
Kulawal Supesuntorn
Sustainability and Climate Change Leader, PwC Thailand
Tel: +66 (0) 6426 36426