Inside NRF 2025: Key takeaways from Retail's Big Show
To succeed, leaders will have to embrace disruption as a catalyst for reinvention while building adaptable business models that thrive on change.

Reimagining retail begins with focusing on the customer — with insight into their behavior and spending patterns. At PwC, we empower you to enhance these insights with AI-driven personalization, crafting compelling shopping experiences that captivate today’s consumers.
To succeed, leaders will have to embrace disruption as a catalyst for reinvention while building adaptable business models that thrive on change.
What is the new retail model? PwC’s analysis of the top 100 retailers reveals the companies that are already leading the way in value creation.
PwC is proud to support the NRF once again in 2025, with a lineup of events on essential industry topics. Discover the exciting sessions we have planned.
Revamping your in-store technology is crucial as customers blend their online and in-store shopping habits. With 46% of consumers valuing the ability to see and touch products, and 40% appreciating the immediacy of in-store purchases, physical locations remain key to product discovery and purchasing decisions. Rethinking in-store experiences and workforce strategies is vital to align with these behaviors, boost customer satisfaction and keep operations agile in response to shifting market dynamics.
Take action to refine your margins through more advanced pricing strategies using AI and enhanced supply chain efficiency — key steps to safeguarding your competitive edge. Additionally, investing in cloud technology and ERP upgrades can help establish the infrastructure needed for enhanced operational planning and seamless integration across systems.
Put these strategies to work to help your retail business adapt swiftly and stay competitive.
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Join PwC’s Consumer Markets leaders as they explore the pivotal trends and topics shaping the industry.
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Consumer markets assurance insights is a quarterly summary for the consumer markets industry. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the industry.
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A workforce reckoning is underway in consumer markets as the labor market experiences transformative shifts.
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Companies are steering towards the low end of their long-term growth guidance, but analysts/investors seemed skeptical of those conservative outlooks.