Retail

Master digital innovation: Transform customer experiences in retail

Reimagining retail begins with focusing on the customer — with insight into their behavior and spending patterns. At PwC, we empower you to enhance these insights with AI-driven personalization, crafting compelling shopping experiences that captivate today’s consumers.

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Embrace the future of retail

Revamping your in-store technology is crucial as customers blend their online and in-store shopping habits. With 46% of consumers valuing the ability to see and touch products, and 40% appreciating the immediacy of in-store purchases, physical locations remain key to product discovery and purchasing decisions. Rethinking in-store experiences and workforce strategies is vital to align with these behaviors, boost customer satisfaction and keep operations agile in response to shifting market dynamics.

Take action to refine your margins through more advanced pricing strategies using AI and enhanced supply chain efficiency — key steps to safeguarding your competitive edge. Additionally, investing in cloud technology and ERP upgrades can help establish the infrastructure needed for enhanced operational planning and seamless integration across systems.

Put these strategies to work to help your retail business adapt swiftly and stay competitive.

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Kelly Pedersen

Kelly Pedersen

Retail Leader, PwC US

Carla DeSantis

Carla DeSantis

CPG Leader, PwC US

Suni Shamapande

Suni Shamapande

Principal, Retail Strategy, PwC US

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

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