Unlocking the power of human ingenuity
Together with SXSW, we’ve captured the key learnings that matter most so you can harness human ingenuity to help shape what's next for your business.
What can you get when you unite data, AI and CRM?
At PwC, this formula has the power to fundamentally transform human connections between companies and their customers. Leveraging Salesforce technology, PwC activates generative AI with human oversight, enhanced security measures and trusted customer data to power the future of customer experience. Fueled by the latest innovations in agentic technology like Agentforce, PwC taps into our collective vision and industry experience to empower organizations throughout the stages of their Responsible AI journey. There are vast possibilities, so how can companies harness the abundance of customer data that is often decentralized, unstructured and redundant?
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Human-centered AI powered by PwC and Salesforce
Trust and outcomes-focused AI governance
When it comes to realizing AI's potential to help supercharge core front-office areas like sales, service, marketing and commerce, AI is often only as good as the data you feed into it.
Turn big ideas into breakthrough outcomes
A responsible data foundation that clearly defines and documents how data is collected, stored and used is often integral to deploying and scaling AI, now and in the future. Our Salesforce-powered AI solutions like Agentforce were designed to help companies tap into both structured and unstructured customer data with a core focus on trust and outcomes-focused governance.
Reinvent your business with AI powered by PwC and Salesforce
One of the more exciting aspects of unifying AI, data and CRM lies in the opportunity for companies to reimagine the business models, operating models and capabilities they need to help achieve their growth goals and create differentiated value in the market. Leveraging the unique customer data captured in CRM platforms carries both power and risk, but with ethical approaches, companies can build and grow even more trust with customers by mobilizing their people around delivering the moments that matter.
Agentforce is uniquely suited to harness the power of customer data currently available in CRM systems. It helps provide solutions that tap into AI-generated insights that can supercharge sales, transform customer-employee experiences (including phygital services) and support sustainable growth across an organization’s revenue lifecycle.
Agentforce is helping reshape the future of work. PwC helps bring it to life — responsibly, at scale, and with measurable impact.
Our AI solutions powered by Salesforce keep humans at the center of innovation, bringing companies and customers closer together in trusted, meaningful ways across four key business dimensions:
What does the future look like?
See the power of the possible in three innovative customer journeys.
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Supercharged sales org
Explore how you can deliver intelligent and contextual buying journeys and help drive significant outcomes in both cost takeout and revenue growth by reinventing your sales function with AI.
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Transforming retail merchandising
Explore how to harness Salesforce Consumer Goods Cloud and next-gen AI to help drive data-informed visual merchandising, using digital twins to help create real-time connections and deliver differentiated consumer experiences in-store.
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The connected auto retail experience
Provide a consumer-grade digital buying and owning experience that can allow your consumers to design, purchase, personalize, onboard, and manage their vehicles effortlessly through stronger multi-channel experiences, including desktop, mobile and extended reality immersive interfaces.
Translate AI possibilities to pathways for your company
As you explore your company's next steps as it relates to reinventing the way you serve your customers, empowering your teams and future-readying your business, PwC’s human-led, tech-powered approach is driving sustained outcomes and trust across the data, AI and CRM landscape. We combine strategic vision with the advanced capabilities of Agentforce to enable organizations to reimagine their workforce, create brand-defining customer experiences and help unlock transformative growth. Contact us to translate AI possibilities to pathways for your company.
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Real Stories: When Customers Matter Most
What does it take to wow your customers and stay ahead with technology and creativity? In our Real Stories series industry leaders reveal how they solve challenges, drive growth, and create loyal customers.
Redefining the future of work with Agentforce
PwC empowers organizations at every stage of their AI journey, delivering innovative customer experiences with AI-powered agents from Salesforce.
2025 AI Business Predictions
Explore PwC’s AI predictions with actionable strategies, industry insights, and trends shaping AI’s role in business transformation for 2025 and beyond.
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