The alternative funds industry is changing fast. In this latest phase of industry development, investor demands are rising fast and expectations are sky-high. This report 'The right strategy, at the right price' is a collaboration between PwC and the Alternative Investment Management Association (AIMA), and assesses the distribution implications for alternative fund managers and how fund managers are adapting to keep pace with growing investor demands.
According to the alternative fund managers we surveyed, investors see performance as very significant. The difference with the past is that performance is measured in outcomes rather than just absolute returns.
Even amid the current technology explosion, the ability to look a client in the eye is more valuable than any kind of digital engagement, according to many fund managers.
Olwyn Alexander
Global Asset & Wealth Management Leader, Partner, PwC Ireland (Republic of)
Tel: +353 (0) 1 792 8719