Our global Media practice works with businesses to assist them with the shift from traditional business models to businesses, brands and revenue streams that leverage digital content and platforms, ensuring they are at the forefront of the digital transformation which is driving immense change within this complex and evolving industry.
Our annual Global Entertainment & Media Outlook provides a detailed commentary and data forecasts across 13 industry segments in 53 countries and is designed to help businesses understand how the environment in which they operate is changing so they can maximise their strategies for business growth.
Profitable growth within the Media industry will increasingly come from capturing market share rather than from expansion in the overall market. In response, media companies worldwide have embarked on a quest to create the most compelling, engaging and intuitive user experiences. And as companies adapt, invest, experiment and innovate to secure higher revenues and market share, they’re driving and capitalising on profound shifts in six key areas: business models, value chains, technology, content strategy, deals and regulation.
Global TMT Assurance Leader and Global Telecommunications Industry Leader, PwC Germany
