Methodology

Companies from the FBM KLCI and the FBM Mid 70 Index were shortlisted as finalists based on the following assessments:

Stage 1

We measured public trust perceptions of these 100 PLCs by analysing publicly-available online conversations from January to December 2022 against the three pillars of PwC Malaysia’s Trust Analytics Framework: capability, responsibility and transparency.

30 companies made it through to the next stage.

Stage 2

We assess corporate reporting quality of these 30 companies by benchmarking their annual reports and sustainability reports against:

• IFRS Foundation’s Integrated Reporting Framework, using PwC’s benchmarking tool

• PwC Malaysia’s ESG reporting assessment tool

We further analysed the trust perceptions of the finalist companies from an internal and external perspective.

Employee trust perception was measured through a survey on organisational culture and trust that has been developed in collaboration with the Asia School of Business (ASB).

Public trust perception was measured through:

• Publicly-available online conversations about our finalist companies from January to July 2023, analysed against the three pillars of PwC Malaysia’s Trust Analytics Framework, i.e. capability, responsibility and transparency
• An online public poll distributed through PwC Malaysia’s digital channels

Winners will be determined by an independent panel of judges in October 2023 after taking into consideration the data and findings from all components of our methodology.