PwC announces the winning companies of The Building Trust Awards 2023

KUALA LUMPUR, 5 December 2023 – PwC Malaysia applauded the efforts of Malaysian public-listed companies that are making significant strides to build stakeholder trust at its Building Trust Awards 2023 ceremony.

Winners were unveiled in both FBM KLCI and FBM Mid 70 Index categories at a black tie dinner event at The Majestic Hotel Kuala Lumpur. The gala event was attended by business leaders and board members across Corporate Malaysia. 

From the FBM KLCI, PETRONAS was declared Winner of the 2023 Awards while Malayan Banking Berhad came in 2nd place and Sime Darby Plantation Berhad took 3rd place. 

From the FBM Mid 70 Index, Fraser & Neave Holdings Berhad emerged the Winner, followed by Yinson Holdings Berhad in 2nd place.

Finalists[1] of the Awards were shortlisted from both the FBM KLCI and the FBM Mid 70 Index.

The Building Trust Awards is the first in Malaysia that measures companies’ efforts in building trust, beyond the financials of the companies assessed. The Awards was conceived in 2015 as a flagship initiative under PwC’s Building Trust programme[2] to encourage Corporate Malaysia to recognise trust-building as an asset with tangible gains to the business. The Awards considers how companies communicate value creation, as well as how they are perceived to build trust from their stakeholders' perspectives (including their customers, employees and the public).

A defining feature of the Awards is its independent approach. No nominations or submissions are accepted. An independent judging panel[3] makes the final decision on the winners at a meeting.

8 Special Mentions were given in recognition of efforts demonstrated in specific areas of the methodology[4]:

  • PwC Malaysia’s Integrated Reporting Benchmarking Analysis (FBM KLCI) – Malayan Banking Berhad
  • PwC Malaysia’s Integrated Reporting Benchmarking Analysis (FBM Mid 70 Index) - Yinson Holdings Berhad

  • PwC Malaysia's ESG Reporting Benchmarking Analysis (FBM KLCI) – CIMB Group Holdings Berhad

  • PwC Malaysia's ESG Reporting Benchmarking Analysis (FBM Mid 70 Index) – Fraser & Neave Holdings Berhad

  • PwC Malaysia’s Public Trust Perception Analysis (FBM KLCI) - PETRONAS

  • PwC Malaysia’s Public Trust Perception Analysis (FBM Mid 70 Index) - Fraser & Neave Holdings Berhad

  • PwC Malaysia-Asia School of Business's Trust and Leadership Survey (FBM KLCI) - PETRONAS

  • PwC Malaysia-Asia School of Business's Trust and Leadership Survey (FBM Mid 70 Index) - Heineken Malaysia Berhad

Soo Hoo Khoon Yean (Soo Hoo), PwC Malaysia Managing Partner said:

"Companies are running a tough race amid unprecedented levels of stakeholder scepticism and weariness over the economic climate. Trust needs to prevail and businesses need to take the lead in building trust.

We are heartened by the inspiring efforts of the winning companies and finalists of our Building Trust Awards. Their actions demonstrate that trust is indeed a timeless asset that can be managed and nurtured for long term gains. There are rewards in being consistent in your interactions with stakeholders, and finding new ways to create value for them throughout your trust-building journey. 

The achievements we observe among the companies honoured tonight, strengthens our commitment to our Purpose 'to build trust in society and solve important problems'. This is the very reason we invest in our Awards and our Building Trust programme."

The keynote speaker was the Chairman of Bursa Malaysia Berhad, Yang Berbahagia Tan Sri Abdul Wahid Omar. The opening speech was presented by PwC Malaysia Managing Partner, Soo Hoo Khoon Yean.

Sir David Tweedie, Past Chairman, International Accounting Standards Board; Past Chairman of the Board of Trustees, International Valuation Standards Council; and Chief Judge for the Awards said:

"It's evident that building trust in business is an exercise in resilience, amid increasing stakeholder pressure and scrutiny. The winning companies were able to inspire confidence in their stakeholders through their corporate reporting, sharing valuable insight into their achievements, strategies and objectives in an uncertain market environment. It is indeed timely that the Awards shortlisting process includes an ESG reporting assessment component this year, in recognition of the gravity of ESG issues in the market.

This year, it's especially fitting that the finalists' employees had a say on their employers' ability to address crucial societal issues like climate change and artificial intelligence (AI), in nurturing a supportive leadership culture.”

ENDS

Notes

1. The finalists are (in alphabetical order):

From the FBM KLCI

CIMB Group Holdings Berhad

Hong Leong Financial Group Berhad

IHH Healthcare Berhad

Malayan Banking Berhad

MISC Berhad

PETRONAS

RHB Bank Berhad

Sime Darby Berhad

Sime Darby Plantation Berhad

TM

Tenaga Nasional Berhad

From the FBM Mid 70 Index

CTOS Digital Berhad

Fraser & Neave Holdings Berhad

Heineken Malaysia Berhad

UEM Sunrise Berhad

Unisem (M) Berhad

Yinson Holdings Berhad

2. More details on The Building Trust Awards 2023 here: pwc.com/my/bta

3. An independent panel of judges made the final decision on the winners:

  • Sir David Tweedie (Past Chairman, International Accounting Standards Board; Past Chairman of the Board of Trustees, International Valuation Standards Council; and Chief Judge for the Awards)

  • Yang Berbahagia Prof. Tan Sri Dr Jemilah Mahmood (Executive Director, Sunway Centre for Planetary Heath, Sunway University)

  • Yang Berbahagia Datuk Muhamad Umar Swift (Chief Executive Officer, Bursa Malaysia Berhad)

4. Our methodology:

The finalist companies were shortlisted through measurements of their:

i) Public trust perception 

News reports, online conversations in the media, blogs, forums, social networks and other publicly available information were collected on the FBM KLCI and FBM Mid 70 Index companies between January and December 2022. We took an AI-assisted approach to help us measure how the various stakeholders of these companies perceive their trust-building efforts. The data was analysed against PwC Malaysia’s Trust Analytics Framework based on 3 elements: capability, responsibility and transparency.

ii) Corporate reporting 

PwC Malaysia performed a detailed assessment on the annual and/or sustainability reports of selected FBM KLCI and FBM Mid 70 Index companies, benchmarking them in accordance with the IFRS Foundation’s Integrated Reporting Framework and PwC Malaysia’s ESG reporting assessment. The annual and/or sustainability reports benchmarked were the latest reports available as of June 2023. 

Measuring trust perceptions of the Awards finalists

We further analyse the trust perceptions of the finalist companies.

i) Employee trust perception

We have been assessing leadership culture since the 2019 Awards. This year we continued to recognise the impact of leaders’ abilities to engage and provide a trusted environment and organisational culture for employees to perform their roles. We collaborated with the Asia School of Business (ASB) who helped us measure this through a survey on leadership culture. The survey was conducted with the employees of our finalist companies and their subsidiaries from 14 August - 3 September 2023.

ii) Public trust perception

We extended the public trust perception analysis on the finalists to cover the period from January to July 2023, supplemented by a public poll that runs from 14 August - 3 September 2023. The Malaysian public had the opportunity to share, through an online public poll, how well they think our finalists are doing to build trust. Questions were centred around capability, responsibility, and transparency - consistent with the elements studied in PwC Malaysia’s Trust Analytics Framework.

The employee survey and poll were made available in both English and Bahasa Malaysia.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 151 countries with over 360,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

© 2023 PwC. All rights reserved. “PricewaterhouseCoopers” and/or “PwC” refers to the individual members of the PricewaterhouseCoopers organisation in Malaysia, each of which is a separate and independent legal entity. Please see www.pwc.com/structure for further details.

Contact us

Lynette Ho

Lynette Ho

Strategic Marketing Lead, PwC Malaysia

Tel: +60 (3) 2173 1188

Sarah Lee

Sarah Lee

Senior Manager, Marketing & Communications, PwC Malaysia

Tel: +60 (3) 2173 0226

E She Lee

E She Lee

Associate, Marketing & Communications, PwC Malaysia

Tel: +60 (3) 2173 0320

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