Flexible and customer-centric innovations are already commonplace in industries such as retail, entertainment and hospitality. And insurance, being an industry with products that at times can seem incomprehensible, is prime for some disruptive innovation.
Large global insurers - most with presence in Malaysia - including AXA, Allianz, AIG and MetLife, are taking note. Many have established their own in-house venture capital funds.
Total funding for insurance technology (InsurTech) start-ups exceeded USD 1 billion in the first half of 2016 alone, according to CB Insights. The deal volume experienced during that period makes it likely that the year’s investment will top 2015’s record of USD 2.7 billion.
However in Malaysia, insurers appear unconvinced. 40% are still on the fence about customer readiness to accept FinTech.
This uncertainty about customer readiness creates inertia amongst insurers when it comes to embracing digital innovation to bring about change at every point along the industry's value chain.
Base: Financial institutions – 66, Insurance companies – 30, FinTech companies – 18
Base: Malaysian financial institutions – 66, Malaysian insurance companies – 30, Global – 544
Base: Malaysia, all – 66, Malaysian insurance companies – 30, Global – 432
Base: FinTech companies – 14, Insurance companies – 14
Source: AICB and PwC Malaysia FinTech Survey 2016
Asia Pacific Sustainability, Strategy & Transformation Partner, PwC Malaysia
Tel: +60 (3) 2173 0348