Organising for Digital Success
The media landscape of today is one that is multi-dimensional, multi-platform and multi-channel, one which offers consumers endless possibilities to discover and consume content. This trend, fuelled by the advent of affordable smart and mobile devices, is especially prevalent in Southeast Asia.
These changes have many implications on the operating model of Entertainment & Media (E&M) companies in adapting to the changing landscape.
In this new study, Organising for Digital success – Digital’s function in the Entertainment & Media sector, we look at the trends, the original purpose of Digital and organisation and performance management of the Digital function.
Highlights
- Growth of mobile devices in Southeast Asia, which has a large impact on media consumption patterns
- Organisation and performance management of the Digital function
- Digital transformation and its success factors
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