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Business Plan and Market Entry Strategy for a Healthcare Investment

Situation

We conducted a market study in relation to a strategic investment in Healthcare.

Thereafter, a detailed business case for investing in Healthcare was developed.

Specific investment opportunities along the Healthcare value chain were identified, together with potential strategic partners for collaboration.

Approach
  • Gathered primary feedback from patients on the pain points in the healthcare delivery system, to assess demand gaps
  • Leveraged on our strong industry networks and relationships to identify market opportunities
  • Estimated the market size and growth potential of the Healthcare industry, and identified attractive investment propositions
Impact
  • Drawing on our market analysis, assessment of profit pools and opportunities, we developed a business plan and market entry strategy for an investment into Healthcare
  • A financial model was developed which encapsulated projected revenues, operating costs, investment costs and investment returns
  • Developed exit strategy options to unlock value for our client

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Contact us

Edward Clayton

Edward Clayton

Deals Partner, Deals Strategy & Operations Leader, PwC Malaysia

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Thariq Adnan

Thariq Adnan

Deals Partner, Deals Strategy & Operations, PwC Malaysia

Email
Sean Soon

Sean Soon

Deals Director, Deals Strategy & Operations, PwC Malaysia

Email
SueYen Woo

SueYen Woo

Deals Director, Deals Strategy & Operations, PwC Malaysia

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