Commercial Due Diligence on a regional Fintech player based in Malaysia

Situation

Our client was exploring a potential investment in a leading Fintech player in Malaysia 

Given this, they required an independent assessment of the Malaysian digital payments and financial services landscape, and an assessment of the target’s commercial prospects 

Approach

• An overview of the Malaysian e-wallet and debit card industry, including market size, trends, key use cases and potential challenges

• Benchmarking of key industry players and assessment of the competitive positioning and future sustainability of the target

• Business plan assessment to identify commercial prospects, potential upsides and risks to the business

Impact

• Detailed assessment and market size of the Malaysian e-wallet and debit card industry by core payment and financial service verticals 

• Identified key success factors and adoption considerations of consumers and merchants

• Insights into key competitors including their value proposition, performance metrics and growth strategies 

• In-depth analysis on target’s positioning in Malaysia, including an in depth business plan review, growth opportunities and key considerations and risks to achieve scale

Key risks and challenges for fintech players 

Customer acquisition and retention strategies