Market due diligence on the pathology industry in Malaysia and Singapore

Situation

Our client was exploring a strategic entry into the diagnostics market in Malaysia and Singapore, and wanted to understand the market prospects, competitive dynamics and potential routes to market.  

We conducted a market assessment on pathology services and proposed several market entry routes for consideration. 

Approach

• Discussed key trends in the pathology industry in Malaysia and Singapore
• Market sizing of the diagnostics industry, and future growth opportunities ie new services
• Detailed customer survey on the ground and interviews with key users including hospitals, doctors, clinicians, patients, etc
• Assessed key purchasing factors for pathology services
• Detailed analysis on competitors - of top 10 players by market share (revenues, and by key services provided)
• Identified key payors in the market i.e.corporate funders, insurance companies and patients 

Impact

• Based on primary and secondary sources, triangulated the market size and potential growth of pathology services in Malaysia and Singapore
• Conducted detailed analysis of the competitive landscape in Malaysia and Singapore 
• Provided recommendations on potential strategic market entry routes into Malaysia and Singapore

Market size of the pathology industry

Market share of key players in the industry