Market assessment on the Malaysian e-wallet industry
Summary
Developed an independent view of the e-wallet industry in Malaysia, highlighting opportunities for growth and key risks to execution
Situation
Given the nascent stage of the e-wallet industry in Malaysia, our client wanted an independent view of the growth potential of the e-wallet industry in Malaysia
Approach
- Carried out an independent market assessment of the e-wallet industry
- Key areas included the current market landscape and future potential, industry growth drivers, competitor analysis, customer insights and the regulatory environment
- Identified the core use cases of e-wallet in Malaysia. This formed the primary basis for estimating the total addressable market for e-wallets in Malaysia, premised on the expected size and penetration rates for each core use case
Impact
- Market sizing of the e-wallet industry in the next 5 years by core verticals or use cases
- A comprehensive view of the e-wallet market including key drivers, opportunities and risks in Malaysia.
- This was supported by expected customer trends, derived from an extensive market survey of >500 individuals, that would shape the market going forward
Total market potential of the Malaysian e-wallet market
Feedback from consumer survey
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