Market assessment of the Malaysian Private Higher Education industry

Situation

A strategic investor was interested to enter the Malaysia Private Higher Education market, and prior to making the investment, sought to obtain a thorough understanding of the local higher education market and the competitive landscape

We were engaged to conduct an independent assessment of the private higher education market, which included an assessment of students’ key criteria in selecting private higher education institutions, and to identify future areas of focus for growth

Approach

• Estimated the market size of the Private Higher Education (“PHE”) market, premised on key growth drivers and the market landscape
• Competitor assessment and benchmarking of key players based on core criteria such as brand perception, student enrolments, fees and range of courses offered
• Identified key purchasing criteria of students for selection of higher education institutions, which was validated through primary interviews and an online customer survey
• Interviews with industry players to obtain industry insights on the ground, and key trends

Impact

• Independent view of the Malaysian PHE market supported by our estimates of the future market size
• Competitor analysis of Best-in-class and closest competitors. Major Education providers were ranked based on key criteria for selection of students
• Based on market findings, proposed key focus areas and strategic initiatives to create further value post-acquisition 

Competitive landscape of the PHE in Malaysia 

Feedback from primary interviews with students from local PHEs

Key growth areas for our client’s higher education partnership

We will assess and quantify the value creation opportunities beyond the business plan