Business Plan Development for a Strategic Investor
Situation
Our client was an investor looking to expand its footprint in the Malaysian financial services market via a strategic acquisition.
They wanted to evaluate the synergies that could be derived from the proposed acquisition, and how the new entity could differentiate itself from the competition.
Approach
- Conducted a baseline assessment of the financial services market landscape to identify opportunities and challenges.
- Benchmarking was performed to assess market positions and strategies of peer companies.
- Interviews were conducted with industry stakeholders to assess key gaps in the market.
Impact
- New value propositions for the new entity were defined based on our industry insights.
- A detailed market assessment and business plan was developed, to provide a clear direction for the new entity.
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