Agents of change: Earning your licence to operate
PwC’s NextGen Survey 2019 - Malaysia Report
In PwC Malaysia’s first local cut of our NextGen Survey, we gathered the voices of the next generation (NextGen) members of Malaysia’s family businesses, gleaning insights into their aspirations, priorities, and challenges. From the responses, we found that most Malaysian NextGens are actively engaged in the business, seeing themselves as ‘Transformers’ who strive to lead the business into the future.
But there are barriers preventing NextGens from achieving their goals - differing priorities with the current generation, and lack of opportunities, among them.
In this report, we take a closer look at how NextGens are working to earn their licence to operate, and share our recommendations on what NextGens can do to make their presence felt, adding greater value to their family business.