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The race to be the first to scale 5G is on. The telecom industry is fast at work building a foundation for the 5G future, including laying the proverbial pipe, imagining and deploying innovative products and services, and striking exciting strategic partnerships. But, winning won’t come easy.
5G market making opportunities for telecom
- Maximize coverage across the country
- Harness fixed wireless to expand high-speed broadband availability
- Reimagine products and services to make 5G pay
Maximize coverage across the country
To fund additional investments, carriers must first focus on delivering 5G services that are compatible with 4G core mobile networks. As demand for advanced 5G services grows, carriers can update their core networks and offer more advanced 5G services.
Harness fixed wireless to expand high-speed broadband availability
Fixed wireless access provides high-speed broadband comparable to fiber optic networks without the need to deploy expensive, fixed lines. Fixed wireless access is especially appealing in rural and dense urban areas where laying fiber optic lines is difficult and/or expensive.
Reimagine products and services to make 5G pay
Operators must explore revenue streams in a new realm: “B2B2X” category of business-to-business-to-consumer (or business-to-business-to-business). By replacing legacy network infrastructure with competitive, cloud-based services, operators can go far beyond marketing generic connectivity services and target large enterprises and small to medium sized clients with more valuable services—in particular with respect to video and IoT.
Helping telecoms succeed—how PwC can help
Aligning your internal strategy with external market conditions, our 5G specialists help you define the best path forward. We take a 360-degree, holistic view across your organization to reveal the strategy, operations, talent, and regulatory factors needed to monetize 5G.
We help you determine market entry, product and service design, go to market approach including partnerships and deals, and evaluate customer and channel pricing and profitability.
We work with you to design the right back and front office infrastructure to support innovation along the path to 5G.
We help you interpret and respond to regulatory uncertainty including spectrum feasibility, small cell deployment planning, trade barriers, data privacy and security across the network.
We help you transform your workforce to cultivate the skills required to build 5G, package products and services, and sell to new and existing customers.
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