Merger & Acquisition Strategy in Retail & Consumer
Commercial Due Diligence of a Vietnamese mobile handset retailer for a Japanese conglomerate
Client’s questions:
- Is Vietnamese mobile handset retailing attractive and growing?
- How does the Target perform in terms of getting ahead of the competition and fulfillment of customer purchasing criteria?
- Are there any sensitivities or vulnerabilities in the Target’s store roll-out plan and online development plan?
Our approach:
- Analysed market drivers, the market size and the distribution structure of the mobile phone retail market. This analysis was supported by an online customer survey with 2,000 respondents with a focus on insights into customer purchasing criteria
- Assessed the target’s competitive position through store visits and interviews with market participants
Our answers:
- Identified and elaborated potential upsides of revenue projections
- Determined vulnerabilities of their store roll-out plan in small towns rural districts
- Identified sensitivities of their online channel development plan
- Provided valuation inputs based on the 3-year forecast on both cost and revenue drivers