Strategy

PwC Strategy practice helps corporate clients and investors to develop and appraise strategies in both deal and non-deal related situations. We work with our clients on preparing for growth and making growth happen.

Strategy case studies

Market Entry Strategy in Healthcare

Market assessment for a new world-class hospital in Hanoi for a Vietnamese real estate developer

Client’s questions:

  • What is the demand for hospital services in Hanoi and the neighbouring provinces in general and high-end services in particular?
  • What are the key services the new hospital should offer?
  • What should be the proper hospital size in order to capture the current and future demand?

Our approach:

  • Conducted an assessment of consumer demand and supply for healthcare services, target market positioning of the hospital, size of potential market. This involved conducting an extensive primary research program, including consumer and doctor surveys, in-depth interviews with doctors and hospital executives as well as health insurance providers.
  • Conducted an assessment of key competitors and price benchmarking of key procedures across hospitals in Hanoi, Ho Chi Minh City and other countries in the region.
  • Involved a PwC healthcare expert, a former hospital CEO, who has conducted numerous feasibility studies and business plan development for green-field hospital projects in Vietnam, Asia, the US, Australia and Europe to advise us on functional design of the new hospital.

Our answers:

  • Identified key demand drivers and estimated addressable market size for the new hospital
  • Developed initial concept, size and functional design for the new hospital
  • Prepared projections for human resource requirements as well as estimated investment costs for high-technology equipment
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Get in touch

Nguyen Luong Hien

Partner, Deals/Strategy, PwC Vietnam

Tel: +84 28 3823 0796