#PwCBTA recognises companies that have made the most efforts to build trust with their stakeholders (for example, their customers and investors). This is done by measuring trust based on:
“Trust is ultimately about aligning personal and collective interests of a group to a pre-agreed destination - relying on each individual to do his part, so that the outcome is greater than the sum of the parts. The challenge is to ensure agreement among members that group interests should always take precedence over personal ones. It is ultimately a balancing act that needs to be monitored constantly.”
“Trust is built through time, with a consistent show of transparency, authenticity, reliability, value and good faith. Sime Darby Berhad has developed strong foundations with our stakeholders for over a hundred years, and we will continue to nurture the trust and confidence they have in our brand for the next hundred years.”
“At IHH Healthcare, we believe ‘heartware’ is the key to building trust. We put people first in our business – be it patients, caregivers, doctors or employees. This bond is what enables patients to entrust their lives to us.”
“The Building Trust Awards is an important reminder to companies on the value of trust, and what impact it has on the success of a business and the strength of a brand.”
“For an organisation to be truly trustworthy, the leader not only has to gain the trust of the people working under him, he/she has to earn the trust of the people outside the organisation as well.”