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As Malaysia’s entertainment and media industry grows, market players face risks and opportunities. Consumer preferences shifts, accelerated pace of change and impact of new technologies like Generative AI are forcing organisations to reinvent their business models. As consumers increasingly consume content online, organisations must reinvent their service offerings to connect and build relationships with consumers on platforms where they spend more of their time. Closing the implementation gap by turning ideas and strategies into actionable steps will be essential
Tiang Woon Meng
Assurance Partner and Technology, Media and Telecommunications Leader, PwC Malaysia
Tel: +60 (3) 2173 1152