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Advancements in digital and technology are reshaping the way we do business. Equip yourself with the necessary tools and mindsets to accelerate the impact of digital in your organisation. Learn about cloud security, data analytics, data visualisation and more with our industry practitioners.
Our programmes
- Cloud Security Assessment and Auditing
- Content Creation
- Data Analytics Basics Series: Part 1 Data Basics (eLearn)
- Data Analytics Basics Series: Part 2 Data Preparation (eLearn)
- Data Analytics Basics Series: Part 3 Data Visualisation (eLearn)
- Data Analytics for Leaders
- Data Analysis using Excel
- Data Literacy
- Data storytelling
- Data Visualization with Excel
- Delivering Digital Strategy through Enterprise Architecture
- Delivering Successful Programme Transformation - What you need to look out for in a large scale IT implementation?
- Digital Academy
- Digital Day/ Week
- Enterprise Architecture Fundamentals
- Ideation Sprint
- Inside the world of automation - Introduction to Intelligent Automation
- Intro to Robotic Process Automation
- IR 5.0 & Essential 8 Technologies
- Leading Digital Business Transformation
- Learning Data Governance
- Process Discovery Workshop
- Understanding Digital Marketing
Cloud Security Assessment and Auditing
Companies are increasingly opting to migrate its IT infrastructure and services onto Cloud, driven by obvious reasons - cost effectiveness and scalability. However, many are unaware of the "shared security responsibilties" with Cloud Service Provider (CSP) and assume that security responsibilities will be the function of the CSP. Cloud security breaches are on the rise and most can be attributed to 'customer's fault'. It is important for companies to understand the various Cloud deployment models, carefully assess and evaluate the inherent risks for each, and put in place measures and safeguards to ensure cloud security risks are managed effectively.
Objectives
The course aims to provide participants a better understanding of the Cloud architecture and deployment models, benefits of each, and the security related risks companies will need to be aware of as they move their services onto Cloud platform.
Outcome
At the end of the course, participants will be able to take away key learning points and tips in understanding Cloud fundamentals and the following:
- Recognise the key components and unique characteristics of Cloud
- Recognise the business value of using Cloud
- Identify the security and non-security risks arising from use of Cloud
- Understand the key auditing techniques on Cloud
Agenda/topics covered?
- What is Cloud Computing
- History and Evolution of Cloud - Core Services: Compute, Storage, Network, and Database
- Why Businesses are Moving to Cloud
- Characteristics: On-demand, Elasticity, PayPer Use, Independent Resource Pooling, Network Access
- Cloud Concepts (covering on-premises vs. cloud, virtual resource, Availability Zone vs. Region vs. Edge Locations, etc.)
- Deep dive into Cloud Categories and Delivery Models: Categories: Public Cloud /Private Cloud /Hybrid Cloud /
- Community Cloud
- Delivery Models: Business Process Cloud /SaaS /PaaS / IaaS
- Design for Failure: Design Principles
- Scalability (vertically and horizontally, covering stateless applications, distribution of load to multiple loads, stateless/stateful components, distributed processing, etc.)
- Disposable Resources (covering bootstrapping, golden images, containers, etc.)
- Loose Coupling and removing Single Points of Failure (e.g. redundancy, durable data storage, detecting failure, fault isolation, etc.)
- Automation (serverless management and deployment, alarms and events, etc.)
- Built-in Security (touching on defense in depth, shared responsibility models, reduced privileged access with identity access management, real-time auditing, security as code, etc.)
Other Architectural Considerations
- Cost Optimization
- High Performance
- Cloud Threats and Mitigation Strategies
- Shared Responsibility Model
- Responsibilities of the Customer / Secure Cloud Case Studies
- Cloud Audit - Value and Tactics / Cloud Management Audit/Assurance Program / SOC 2 Compliance
- Key takeaways from both training session
Duration: 2 days
Delivery mode: Classroom
Target audience
IT, Risk Management & Compliance / Internal audit executives above
Content Creation
We are all creators of content at some point in our work, be it through emails, or Whatsapp/ MS Teams. This course aims to instill awareness on what is content curation, & content creation and how it can communicate data or information at work more impactfully.
Objectives
- Understand the importance of content curation and creation, and how it can add value to the business.
- Describe the curation framework and the content creation process.
- Apply knowledge to curate, create and communicate content effectively through a variety of digital media tools.
Outcome
Understand the importance of content curation and creation, and how it can add value to the business.
Agenda/topics covered?
- Welcome & Introduction
- Search to Curate
- Share & Communicate
- Your Turn to Create!
Duration: 4 hours
Delivery mode: Classroom/Virtual
Target audience
Executive, assistant manager, non-executive, clerical & support staff
Data Analytics Basics Series: Part 1 Data Basics (eLearn)
This elearn provides a basic understanding of data and how it impacts work.
The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Objectives
- Explain what data information and data literacy is and the relevance within learners context.
- Identify basic characteristics of Big Data
- Identify different types of data Management and Maturity
Outcome
Basic understanding about data
Agenda/topics covered?
- New world. New skills
- Data Analytics From Our Lens
- Data Structure
- 5Vs of Big Data
- Data Management
- Data Maturity
Duration: 1 hour
Delivery mode: eLearn
Target audience
Organisation wide - The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Data Analytics Basics Series: Part 2 Data Preparation (eLearn)
This elearn provides a basic understanding with hands-on exercises on data extraction, data cleansing, data transformation and thereafter loading the data.
The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Objectives
- Explain what is Extract, Transform and Load and how it impacts their work.
- Apply extract & cleanse, transform and load data
Outcome
Ability to prepare extract, cleans and transform simple data
Agenda/topics covered?
- Introduction to data preparation
- Why do you need to prepare data?
- Data preparation tools
- Hands-on exercise using a data preparation tool (Alteryx)
Duration: 2.5 hours
Delivery mode: eLearn
Target audience
Organisation wide - The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Data Analytics Basics Series: Part 3 Data Visualisation (eLearn)
This elearn provides a basic understanding of data visualisation with a hands-on exercises.
The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Objectives
- Understand the importance of data visualisation and story-telling and explore some of the available tools
- Experience data visualisation and storytelling
- Tell a story with data including using tools available
- Apply best practices to a use case
Outcome
Basic understanding about data visualisation
Agenda/topics covered?
- Introduction to data visualisation
- Why do you need data visualisation?
- Data visualisation tools
- Using Power BI
Duration: 2.5 hours
Delivery mode: eLearn
Target audience
Organisation wide- The Data Analytics Basics series elearn is a good start for anyone looking to kick-start their data analytics journey as it covers the basic knowledge & skills of data analytics.
Data Analytics for Leaders
This half-day training for leaders is to understand the importance of data, data analytics application and data reviewing implications.
Objectives
- Enable leaders to understand the importance of data
- Gain a better understanding of data analytics
- Understand basic reviewing & quality implications
- Generate excitement from leaders on the potential of digital with their own teams
Outcome
At the end of the course, participants will be able to:
- Acquire an understanding of data's significance and analytics
- Grasp basic data reviewing and quality implications
- Inspire leaders to drive digital innovation and analytics enthusiasm within their teams.
Agenda/topics covered?
- Our new normal
- The power of data analytics
- Data preparation: co-create & review
- Data visualisation: co-create & review
- Digital ideas sharing by PwC’s partner
Duration: 4 hours
Delivery mode: Classroom/ virtual
Target audience
Manager, senior manager and above
Data Analysis using Excel
This course is designed to provide participants with a comprehensive understanding of Excel features and functionalities.
This will equip participants with functional knowledge in applying Excel for effectiive data analysis in real-world situtations.
Objectives
- Familiarise participants with the basic features and functionalities of Microsoft Excel
- Enable participants to effectively use Excel formulas for data analysis and manipulation
- Provide participants with the skills to create and manage tables and pivot tables for efficient data organisation and analysis
- Equip participants with the foundational knowledge in Excel Macros for automation
- Engage participants in a data challenge to apply the learned concepts and techniques in real world use cases
Outcome
At the end of the course, participants will be able to:
- Gain proficiency in Excel's core functionalities and advanced features for effective data analysis and manipulation
- Develop skills in using formulas, managing tables and pivot tables, and automating tasks with Excel Macros.
Agenda/topics covered?
- Introduction to Excel features
- Layout and shortcuts
- Advanced Formulas and Functions
- Formulas for Data Cleaning (e.g. TRIM, ROUND)
- Logic formulas (e.g. IF, AND, OR)
- Advanced formulas for calculation (e.g. AVERAGEIF, COUNTIF, SUMIF)
- Date and time functions (e.g. WORKDAY, EDATE)
- Lookup functions (e.g. VLOOKUP, XLOOKUP, INDEX-MATCH)
- Nested functions and formulas
- Functions and formulas for Data Analysis
- Data Validation
- Conditional formatting
- Working with Tables
- Tables and Pivot Tables
- Custom calculation in Pivot Table
- Slicers and timelines
- Excel Macros
- Recording and editing macros
- Applying Macros to Data Manipulation
- Automating repetitive tasks
- Data challenge
Duration: 16 hours
Delivery mode: Classroom/ virtual
Target audience
Business Analysis, Data Entry and Management, Administrative Staff, Accountants, Financial Analysts, and individuals looking to enhance their Excel skills
Data Literacy
This course aims to instill awareness of the value of information and data literacy by giving participants the understanding of use cases for data, the value of data, the methods for analysing data, and experience basic skills of data analytics and visualisation using a data software.
Objectives
- Explain what data information and data literacy is
- Understand the characteristics of Big Data
- Identify different types of data (public, private) and the use of each data
- Explain the different tools available for data analysis
- Explain what is Extract, Transform and Load and how it impacts their work.
- Use Microsoft Power Query to extract & cleanse, transform data
Outcome
Perform simple data extraction, data cleansing and data transformation to provide insights.
Agenda/topics covered?
- Introduction to Big Data
- Different types of data and data sourcing
- Quick view to the different data analysis tools
- Hands-on exercise
- Introduction to Extract, Transform, and Load in the data flow process
- Hands-on exercise to extract, cleanse and transform data using Microsoft PowerQuery
- Presentation challenge - extract and evaluate information from the data to present
Duration: 4 hours
Delivery mode: Classroom/Virtual
Target audience
Organisation wide
Data storytelling
Designed to give you a basic understanding of Data Storytelling, this course will equip you with the tools and practise to present data with fluency through storytelling.
You will learn the basic fundamentals of storytelling techniques through data - before turning concepts into application.
Objectives
- Adopt the mindset to utilise storytelling techniques in the business environment through data
- Use storytelling techniques for business presentations effectively
- Design aesthetically pleasing data stories that adhere to principles of good design
- Identify and select an appropriate chart type for a given set of data
- Create clear and interesting data stories to garner audience attention on the matters of most importance
- Read any given data visuals in poster, dashboard and slides
Outcome
At the end of the course, participants will be able to:
- Understand storytelling with data to effectively communicate insights
- Design compelling data visuals
- Select appropriate chart types
- Enhance data interpretation and presentation skills through practical exercises.
Agenda/topics covered?
- Introduction to Data Storytelling
- Why Data Storytelling is Important
to Businesses - The Basics of Storytelling
- Introduction to Data Storytelling
- Concepts in Data Storytelling
- Design Principles to communicate visually
- Turning Concepts into Action
- Generating visuals for data storytelling
- Translating data into stories
Hands on exercise:
- Data Storytelling Challenge & Clinics
- Show & Tell to present data in a story form
Duration: 8 Hours
Delivery mode: Classroom/ virtual
Target audience
Business and Data Analysts, BI Professionals, Marketers, Product Managers, and individuals aiming to improve data presentation and storytelling skills.
Data Visualization with Excel
This course aims to increase the utilisation of existing data to create business insights in the new data-driven business world using Data Visualisation in Excel.
Objectives
A. Data
- Understand the characteristics of Big Data
- Perform basic data analysis via Extract, Transform and Load (ETL) process
- Aware of available tools for data analysis
B. Data visualisation
- Understand the importance of data visualisation and explore some of the available tools
- Experience data visualisation
- Tell a story with data including using tools available
- Applying best practices to a use case
Outcome
Create simple visualisation with data by using tools to communicate effectively
Agenda/topics covered?
- Introduction to Big Data
- Introduction to data visualisation & visualisation tools
- Understand the importance of an impactful data visualisation and how it can be incorporated in day to-day work
- What story can be told from the data
- Best practices of data visualisation and
- Hands on exercise
- Using tools readily available (Microsoft Excel), experience hands-on step-by-step data visualisation
- Creating insights through data
- Visualisation challenge - prepare your own interesting visualisation (eg infographic) using tools learnt (Microsoft Excel & Canva) & present
Duration: 4 hours
Delivery mode: Classroom/Virtual
Target audience
Organisation wide
Delivering Digital Strategy through Enterprise Architecture
How do we build our digital strategy by identifying the right capabilities we need for our business? A Capablity Driven Enterprise Architecture will help businesses to focus on the right business capablities that need to be enhanced, and identify the digital capabilties required to support it.
Objectives
This course aims to develop an understanding of digital strategy and its relationship to enterprise architecture and learn how to leverage on enterprise architecture to develop digital capabilities.
Outcome
An understanding of the approach to build digital strategy and how it can be developed by adopting EA practices
Agenda/topics covered?
- Understanding your Current Digital Capabilities
- How do we build Digital Capabilities through EA
- Key steps in developing your digital capabilities
- Challenges and Common Pitfalls
Duration: 1 day
Delivery mode: Classroom/Virtual
Target audience
Department/ Division Heads, Head of Enterprise Architecture, CIO, CTO, CDO,
Delivering Successful Programme Transformation - What you need to look out for in a large scale IT implementation?
Based on the Global PPM Surveys undertaken by PwC, some important issues have not changed, and most of them are basic project management elements. Poor estimates, changes in scope, poorly defined goals and objectives have always been among the top reasons why IT projects overrun. This 1-day course involves hands-on learning and case studies that allow participants to understand what can be done differently to encourage organisations to improve the success of programme transformation exercises.
Objectives
This course aims to provide an understanding to the participants on the importance of project management and its value to the organisation, the key project success factors and common pitfalls in delivering successful programme transformation.
Outcome
At end of the course, participants will be able to take away the following key learning points:
- Fundamental understanding of the importance of project management and its value to the organisation.
- Keeping projects in good health through effective stakeholder management, as well as planning and managing project interdependencies.
- What it takes to run a project from initiation to closure using digital project management tools and templates.
- Closing projects and learning from project challenges.
Agenda/topics covered?
- Project Management Key Concepts and Methodology
- Project Governance
- Digital Tools and Templates
- Project Success Factors and Lessons Learnt
- The 5 Project Phases and Getting Started
- Planning your project
- Project Execution, Monitoring & Control
- Communication and Stakeholder Management
- Project Closure
Duration: 1 day
Delivery mode: Classroom/Virtual
Target audience
Programme/ Project Management Office team, C-Suite, Head of Departments/ Divisions, Programme Workstream Leads, Business and Technical Leads and Users.
Digital Academy
The Digital Academy is made up of classroom sessions and focuses on application of data analytics skills. The highlight of this academy is the post-training innovation sprint that prepares participants to apply the skills to an actual use case at work, with consultation clinics from our experienced practitioners. This would be subsequently presented via a “shark-tank” like pitch to the business unit leaders.
Objectives
- Data Preparation
- By the end of the course, learners would be able to use the fundamental features of the platform and use it to analyze business data through a series of lab exercises using several sample datasets.
- Data Visualisation
- By the end of the course, learners would be able to start creating and customizing simple visuals to present data in compelling and insightful ways
Outcome
Learners will be able to apply data preparation and data visualisation on a 'live' project at work
Agenda/topics covered?
- Data Preparation
- Introduction
- Basic functions
- Cleaning & transforming data
- Hands on exercise
- Data Visualisation
- Introduction
- Basic functions
- Geting data to transform
- Modeling data
- Using visuals
Duration: 6.2 days
Delivery mode: Virtual
Target audience
Organisation wide - learners with an interest to use data analytics at work
Digital Day/ Week
A physical or virtual treasure hunt that is gamified to raise curiosity and awareness on digital, organisation wide through seeing, experiencing the technology/ digital tools.
Objectives
Create awareness on efficient usage of data tools and generating sustainable value from data through innovation
Outcome
Employees with elevated digital awareness and piqued curiosity to explore more digital tools & technology
Agenda/topics covered?
Experiences will be customised, but will include (non exhaustive):
- Tools showcase
- Innovation spotlight
- Panel discussions
- Tools exploration (lite) workshop
- Digital experience
Duration: 8 hours
Delivery mode: Classroom/Virtual
Target audience
Organisation wide
Enterprise Architecture Fundamentals
Today’s environment consists of businesses with ever-increasing complexity. As digital business strategies becomes a focus for senior business executives, it becomes a key concern of CIOs and IT organizations. CIOs are challenged to create IT organizations that can be business-agile, innovation-focused and business-outcome-driven. Enterprise Architecture (EA) should play a critical role in digital business strategy. Business-outcome-driven EA is primarily about enabling business to change and innovate, and ensuring the organization takes in new opportunities to innovative new technologies.
Objectives
- Understand the concept of Enterprise Area across the four (4) key domains - Business, Data, Application and Technology.
- Understand how to link EA to business and IT strategy.
Outcome
- Understand the benefits of EA to their organisation
- Understand the importance of collaboration between business and IT
Agenda/topics covered?
- What is Enterprise Architecture?
- What are the key areas of Architecture Domains? and key highlights of each domain of BDAT
- Conducting EA Maturity Assessment - what to look out for?
- Business and Technology capabilities
Duration: 0.5 - 1 day
Delivery mode: Classroom/Virtual
Target audience
Department/ Division Heads, Head of Enterprise Architecture, CIO, CTO, CDO
Ideation Sprint
Using design thinking principles, this is a facilitated session dedicated to crowdsource ideas for innovation together, on problems that matter and to communicate those ideas to others.
Objectives
- Acquire the skills to identify and refine significant problem statements
- Develop innovative solutions using design thinking principles
- Effectively communicate and pitch ideas to further the organisation's digital transformation journey.
Outcome
At the end of the course, participants will be able to:
- Develop an idea bank that may be used in your organisation’s digital transformation journey.
Agenda/topics covered?
- Identifying problem statement (pre-session)
- Problem statement refinement
- Brainstorming, evaluating & selection
- Refinement of Ideas
- Ideas Pitching
Duration: 6 hours
Delivery mode: Virtual
Target audience
Business Leaders, Managers, Product Managers, Corss Functional Team Members
Inside the world of automation - Introduction to Intelligent Automation
- What is all the buzz about automation?
- How are organisations using automation?
- How will automation impact jobs and the future of work?
Objectives
This course aims to introduce what is Intelligent Automation, how organisations are embedding automation into the future way of working, and hands-on on how automation technologies work
Outcome
An understanding of what automation is all about, what are the available technology platforms in the market, and how you can apply it to your organisation.
Agenda/topics covered?
- What is intelligent automation?
- Who are the automation providers in the market?
- What are the top-tier products/solutions available in the market?
- How are organisations embedding and leveraging on automation for operational excellence?
- Hands-on citizen led development.
Duration: 1 day
Delivery mode: Classroom/Virtual
Target audience
- Head of Department (e.g. Finance,HR,Procurement)
- IT/Digital/Technology
- Operations/Excellence Teams
- Business Process Improvement Teams
- Shared Services Teams
Intro to Robotic Process Automation
Designed to give you a solid overview of Robotics Process Automation (RPA), this course will help to kick-start your RPA journey and what to consider when choosing and implementing an automation tool. It will also give you an understanding of what RPA is, how it is being applied and the potential value it can bring to you and your team.
Objectives
- The course focuses on navigating the UIPath studio basic functions and features
- Understand the key basics of bot development in UIPath Studio
- Have a hands-on experience in building a simple bot
Outcome
At the end of this course, you will learn how to develop a simple and low complexity bot
Agenda/topics covered?
- Recap to RPA:
- The characteristics, benefits, challenges and risks of RPA
- The RPA landscape and how it is transforming business
- Introduction to UiPath Studio for bot development
- UiPath Studio interface and basic functions
- Hands-on exercise: Building a low complexity bot
Duration: 4 hours
Delivery mode: Classroom/Virtual
Target audience
Organisation wide
IR 5.0 & Essential 8 Technologies
This course aims to instill awareness of IR4.0 and the emerging technologies that are deemed the “Essential 8”; how it is converging, and its impact. It also looks at mindset required to overcome barriers to adopt digital skills.
Objectives
- Understand the main concept of IR 4.0
- Aware of upcoming technology trends
- Understand how IR 4.0 and upcoming technologies converge
Outcome
- Describe the mindset needed to overcome common barriers to change and adoption of digital skills
- Describe what is IR4.0
- Describe the current and emerging trends in technology
- Describe the digital skills and agility needed to face the future of emerging technology and IR4.0
Agenda/topics covered?
- What is Industrial Revolution (IR)?
- What drives IR?
- What are some important current and emerging technology trends?
- Thriving through IR4.0 with agility
- Adopting mindset shift to prepare yourself for the future
Duration: 4 hours
Delivery mode: Classroom/Virtual
Target audience
Organisation wide
Leading Digital Business Transformation
A structured learning programme to uncover the tools and frameworks of digital leadership. This course will equip participants with the mindset and capabilities as an effective leader in anticipation of new digital opportunities & demands.
Objectives
- To inculcate digital mindsets, skills and capabilities as effective leaders in the digital age.
- To discover the application of digital leadership through a dissection of successful case studies
- To learn how to mitigate risks with business agility decision-making
- To discover the power of Design Thinking Marketing and its value to the business
- To learn how to assemble a cross-functional team to deliver value in a rapidly changing world
Outcome
Leaders who are able to lead digital transformation in the business
Agenda/topics covered?
- Digital Transformation (Explained)
- Everyday Innovation
- Data Driven Business
- Business Agility
- Digital Transformation (Next Steps)
Duration: 3 days
Delivery mode: Classroom/Virtual
Target audience
Manager, senior manager and above
Learning Data Governance
Data is the new gold. Organisations are starting to realise the importance of data and are increasingly willing to invest in them. The impact of data governance often manifests itself most visibly in poor data quality. Data management allows data to be governed, managed and fit for its purpose, allowing organisations to rely on their data to make informed decisions. The key elements that drive successful data management practice includes practices by people, process embedment and support by systems.
Objectives
The course aims to provide participants a better understanding of what data governance is from aspects of people, process and technology. Areas of coverage include data strategy, governance, quality, architecture, metadata management, master data management and data tools.
Outcome
At end of the course, participants will be able to take away key learning points and tips in understanding how data should be managed, how data governance operates within the organisation and learn to set-up a data quality management program.
Agenda/topics covered?
- Introduction to Data Management
- Data Strategy - Key features to achieve an effective data strategy
- Data Governnance - Introducing governance concepts, principles and structure to sustain an effective data management
- Data Quality - Build trust and confidence in data
Duration: 1 day
Delivery mode: Classroom
Target audience
IT, Finance, Reporting Function, Risk, Compliance, Internal Audit, Executives to Senior management who already have prior exposure to management reporting.
Process Discovery Workshop
In this course, participants will learn on how to identify, discover, deep dive, and prioritize their business processes for improvement opportunities and assess the suitability for automation.
Objectives
- To understand current business processes, stakeholders, technologies used to execute the processes
- To identify the process gaps and frictions
- To identify areas for improvement to achieve efficiency and potential cost reduction
- To identify, assess and prioritise automation opportunities
- To measure process performance using relevant metrics
Outcome
At the end of the course, participants will be able to:
- Develop a process map that clearly illustrates workflow
- Identify opportunities to improve and streamline the current process
Agenda/topics covered?
- Introduction to process discovery
- Process overview and walkthrough
- Mapping the current business process
- Assess the current process
- Developing a future process
- Measure process performance and success
Duration: 2 days
Delivery mode: Classroom
Target audience
Managers, project managers, business process owners
Understanding Digital Marketing
This covers current digital marketing trends and future landscape, identifying business objectives & target audience, content strategy, planning and management, campaign planning & customer journey, understanding analytics and developing a digital marketing strategy.
Objectives
- Be able to have a clear objective
- Understand their target audience for their digital strategy.
Outcome
At the end of the course, participants will be able to:
- Understand their target audience’s journey and touchpoints across various digital channels.
- Learn to develop, plan and manage content across various digital platforms.
Agenda/topics covered?
- Identifying Business Objective.
- Building SMART objectives.
- Knowing your target audience digitally.
- Building your target persona.
- Consumer empathy map.
- Building your customer journey.
- Understanding your audience's touchpoints.
- Content Strategy and Planning.
- Understanding core content.
- Content distribution model.
- Content calendar and content management tools.
Duration: 4 hours
Delivery mode: Virtual
Target audience
Managers, project managers, Marketing and Digital Strategy Professionals, Content Managers, Brand Managers, Business Owners
Client highlight
- Talent Accelerator Programme for a Multinational Petroleum Corporation
- Customised Data Analytics Training for an Oil & Gas company
- Digital Literacy for a Real Estate Investment & Development Organisation
Talent Accelerator Programme for a Multinational Petroleum Corporation
The situation
The Client had a need to develop their talent pipeline and equip young talents with the knowledge, skills and practical experiences that would give them an edge in their career.
How we helped
PwC’s Academy designed areas focus to include Finance, Business and Digital skills. PwC’s Academy designed and delivered:
- A Leadership Forum
- Data Challenge
- ESG Challenge
- Design Thinking Workshop
- Business Model Canvas Workshop
Results
- 85% Average growth in participant’s overall confidence
- ~50% Average increase in participant’s knowledge from before the course to post-course (Digital Skills, Professional Skills, Business Acumen)
- 4.7 out of 5 Average rating demonstrating overall satisfaction with the learning sessions
Customised Data Analytics Training for an Oil & Gas company
The situation
After a generic company-wide digital training, the Internal Audit team wanted further upskilling on data visualisation that is contextualised to their Internal Audit function.
How we helped
PwC’s Academy strategised and deployed three primary topics for varying groups:
- Foundational Data Analytics training for all levels
- Advanced Analytics training
- Analytics training for Leaders
Results
Through practical case studies and expert insights, auditors are now skilled in Data Analytics and Power BI. This empowered the company’s decision-making proficiency.
- 74%
- 95.7% Average increase in confidence level in applying data analytics to Internal Audit work with Power BI
- 96.1 Net Promoter Score
Digital Literacy for a Real Estate Investment & Development Organisation
The situation
Aiming to adapt to changing industry demands and staying ahead, the client planned to engage all staff in digital upskilling programmes to undergo digital and people transformation.
How we helped
PwC’s Academy curated a bespoke programme organisation-wide inclusive of:
- Digital Awareness programmes
- Access to PwC's Online Academy for autonomous learning
Results
- 56% average increase in confidence level in applying basic data analytics skills at work
- 87 Net Promoter Score (NPS)
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