Identifying strategic opportunities and developing approaches to realise and protect value, setting you up for long-term M&A success

Deals strategy and operations

deals-strategy

We guide you through intricate deal landscapes, providing end-to-end support to uncover key business drivers and identify opportunities to maximise transaction value.

We help you evaluate markets and make strategic moves with confidence, grounding decisions in independent insights, rigorous analysis, and deep sector expertise. In a landscape where many deals fall short, we equip you to navigate the speed, complexity, and intensity of the entire deal continuum.

We’re here to support you in navigating through and extracting value from complex transactions

Our team combines strategy capabilities with market-leading deals experience to deliver distinctive value throughout the deal lifecycle.

We combine our strategic insights and our network to spot and bring you relevant opportunities

Services:

  • M&A strategy
  • Portfolio strategy
  • Sector insights and market reviews
  • Target search and screen    

We combine commercial diligence capabilities, deep industry insight, and market-leading deals experience as part of our full suite of diligence capabilities to develop and pressure-test investment theses.

Services:

  • Commercial and strategic due diligence
  • Voice of the Customer interview programmes

We orchestrate end-to-end strategy capabilities to design and deliver a value creation plan that is measurable and executable.

Services:

  • Portfolio company value creation
    • Growth strategy
    • International growth and market entry strategy
  • Exit planning

How we can help you

Market entry assessment

We evaluate opportunities and commercial risk before you commit capital—bringing on-the-ground research, independent analysis, and strategic insight across:

  • Industry developments and key trends
  • Market size and growth potential
  • Share-of-wallet dynamics
  • Voice of the customer and purchasing criteria 
  • Competitor assessment
  • Potential investment opportunities 

In identifying investment opportunities, we deploy target search and screen, a robust screening methodology, aligning the search to your strategic investment criteria, encompassing:

  • Determining criteria and filtering framework
  • Creating an extensive list of targets and shortlisting potential targets
  • Profiling targets with attractive investment propositions

Commercial due diligence

We work with corporates, private equity firms, and investors to assess deal opportunities—validating the target’s market position, performance, business strategy, and sources of competitive advantage.

Our strategic and commercial due diligence spans the deal continuum: pre-deal (market due diligence), deal execution (commercial due diligence on the target), and post-deal (strategic value creation).

A typical commercial due diligence provides an independent view of the target by:

  • Estimating the market size and the growth potential of the target’s business 
  • Analysing the competitive landscape and the target’s competitive position 
  • Assessing key customers and relationship strength, including conducting customer referencing for independent feedback 
  • Testing the achievability of projections, highlighting high-risk assumptions, calibrating adjustments, and identifying potential upsides

Business plan and growth strategy

Whether driven by a strategic pivot, market opportunities, industry developments, capital raise, or meeting regulatory requirements, we design practical and executable strategies that unlock sustainable growth and elevate enterprise value.

Combining rigorous market intelligence, financial analytics, and deep sector expertise, we craft a compelling, defensible case for investment. A detailed business plan and strategic roadmap entails:

  • A unique value proposition grounded in market realities 
  • A target market and go-to-market strategies 
  • A robust financial model to support the business plan, taking into account key drivers of growth, revenue sources, and investment requirements 
  • Evaluation of organic versus inorganic growth options (make or buy) to support the business model 
  • A strategic roadmap highlighting critical success factors and future rollout plans

Value creation in deals

Disruption and industry convergence are redrawing competitive lines. To stay ahead, entrepreneurs and investors must pivot to future-fit business models.

Value creation in deals has never been more relevant. It means looking beyond the mechanics of a merger, acquisition, divestment, or execution to ensure no value is left on the table.

Our deal value architects bring sharp commercial judgement and end-to-end M&A execution capability to unlock additional value for your business and shareholders.

What value creation in an M&A transaction entails:

  • Creating a step-change to future-proof your business 
  • Delivering more value to your shareholders by focusing key levers that have the greatest impact on your business 
  • Exceeding your value ambitions on the transaction

What this means if you’re a buyer:

  • Traditional 100-day planning is no longer enough; you need to arrive with a value creation plan 30 days before signing 
  • Your diligence team should stress-test your value creation plan before signing—not after

What this means if you’re a seller:

  • Exploring how a sell-side due diligence (commercial + value creation, financial + tax) to evidence the full potential of your business or asset—unlocking additional value from optimising revenue growth and cost levers

Integration (M&A and internal reorganisation)

Turning deal intent into delivered value requires relentless focus and disciplined execution. Even seasoned dealmakers acknowledge that integrations may under-deliver. Here’s how we can help:

  • Focusing on the value agenda and maintaining tight control over scope and cost to support people through change—and ensuring plans are owned by management 
  • Addressing the immediate concerns of the acquirer over the first 100 days of the acquisition with detailed action plans to deliver value from the deal 
  • Running project management to keep objectives and progress on track 
  • Building robust business and synergy cases 
  • Assessing integration readiness 
  • Verifying due diligence and equipping teams with practical methods and tools

Divestiture and carve out

Whether you’re divesting part of your business or targeting a disposal, a carve out process is an opportunity to challenge and optimise operating models.

Our approach focuses on what matters:

  • Designing a fit-for-purpose, cost-efficient standalone operating model 
  • Preparing robust and executable separation plans to safeguard the core business 
  • Defining flexible transition arrangements to ensure Day 1 continuity

If you’re planning to sell or purchase part of a business being carved out, here’s how we can help:

  • Divestment support: Preparing for a sale 
  • Transitional Service Agreements (TSAs) and Long-Term Arrangements (LTAs) advisory: Defining the optimal TSAs and LTAs between the carve-out and vendor 
  • Carve out due diligence: Assessing Day 1 readiness and building capability to migrate off transitional support 
  • Carve out planning and implementation: Managing critical Day 1 risks, actions, and standalone capabilities post-TSA 
  • Preparing carve out financials

Operational due diligence

We work with corporate and private equity firms to assess potential merger synergies, standalone performance improvement opportunities, and operational risks on both the buy- and sell-side. We deliver independent insight into the operations that drive value—core and back office—so you can reduce cost and sharpen the deal thesis.

Our approach is issue-focused and grounded in deep industry experience across the deal cycle. Here’s how we can help:

  • Identifying performance gaps and near-term improvement levers such as cost reduction, operational restructuring, and offshoring 
  • Providing insight on key deal issues and opportunities even with limited access to information
  • Assessing carve out issues and associated costs 
  • Identifying and challenging synergies

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Contact us

Edward Clayton

Edward Clayton

Deals Partner, Deals Strategy & Operations Leader, PwC Malaysia

Thariq Adnan

Thariq Adnan

Deals Partner, Deals Strategy & Operations, PwC Malaysia

Sean Soon

Sean Soon

Deals Director, Deals Strategy & Operations, PwC Malaysia

SueYen Woo

SueYen Woo

Deals Director, Deals Strategy & Operations, PwC Malaysia

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